WHO WE ARE

Cube Partnership is an expert sports retail, ecommerce, licensing and merchandise business. We work with sports organisations, rights holders, teams and events to create exceptional retail, licensing & merchandise experiences for spectators and fans across the globe.

We are inclusive and collaborative. Working in partnership with our clients we fully immerse ourselves into their culture, ensuring that their objectives are at the heart of everything we do.

If you are looking for a retail partner who combines global retail expertise with a commitment to partnership and collaboration, a partner who seeks to understand your business and your fans and builds programmes around your goals, then we would love to hear from you.

WHAT WE DO

LATEST PROJECTS

RUGBY LEAGUE WORLD CUP 2021

As Official Retail Partner we are working to help create the biggest and best RLWC2021 ever

CRICKET WORLD CUP

We bring people and retail together: delivering multi-venue event retail solutions to some of the largest events in the world

EUROPEAN TOUR

Consultancy support helped the Tour secure much better control of its brand and improve its merchandise offer to fans around the world

WHY CUBE?

We offer a new way of thinking about sports retail. A fresh approach. A commitment to real partnership and collaboration and to delivering the highest level of return for our clients.

Cube’s hugely experienced team of sports retail and licensing professionals work with some of the leading names in the international sporting world. We are relentless in our pursuit of excellence and uncompromising in our delivery of time critical strategic planning, end-to-end operational expertise and integrated infrastructure.

We are known for our imaginative approach and creativity, our can-do attitude and professionalism, and for bringing exceptional retail experiences to our clients’ stakeholders and fans.

Your brand in expert hands.

Reimagine. Empower. Activate.

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