When it comes to sport, event and lifestyle retail, our experience is second to none

Cube’s extensive global experience in sport, event and lifestyle retail enables us to provide an unrivalled bespoke end-to-end in-house solution.

Our team’s expertise in global retail brings innovation and dynamism which delivers world-class retail experiences.

Cube offers an end-to-end service: from strategy, commercial and budget planning to infrastructure build, shop-fitting, EPOS systems, visual merchandising and retail management.

  • Global sports, event and lifestyle brand experience
  • Strategic & commercial planning
  • Operational & Infrastructure expertise
  • World class EPOS systems
  • Maximising revenue
  • Exceptional fan experiences

We help you create commercial plans which maximise revenue, margin and profit, whilst developing engaging and exciting brand-building retail experiences for your supporters, spectators and fans.

Our experienced team of passionate and global retail experts has managed and delivered retail solutions for major brands worldwide. We have built some of the biggest temporary stores in the events world, including the Formula One Super Store and the largest shop at Wembley stadium for NFL, as well as innovative pop-up structures at dedicated global sporting events and stadia such as the Cricket World Cup, the World Transplant Games and Lord’s Cricket Ground.

We fully understand spectator behaviour in event and stadium stores and know how to make them engaging, enjoyable and operationally effective. We work with brands and rights holders big and small to make sure the visual merchandising is right for their customers and their business.

Our retail management team has a wealth of event retail experience to ensure that every store runs like clockwork, and our commitment to collaboration means that you will always be part of the decision-making process relating to its operation and customer service. We also ensure our reporting systems offer you live access to the key performance data including sales and stock.