LICENSING

LICENSING

Driving revenue through brand engagement and retail distribution

Our team has created licensing strategies and managed licensing programmes for some of sport’s top properties. We understand that licensing is about consumer engagement as well as revenue, and we know how to drive and deliver both.

We create and manage brand licensing and white-label programmes designed to maximise brand engagement and retail distribution in whatever combination meets the objectives of our partners.

  • Global programmes
  • International licensing expertise
  • Consultancy and management
  • Strategic and commercial planning
  • Maximising brand engagement
  • Delivering the best retail stories

We are creating license agreements for the Birmingham 2022 Commonwealth Games, negotiated new license agreements in Asia for The Ryder Cup, created and launched the Official Tartan & Harris Tweed for The Ryder Cup, and managed international licensee brands such as Lacoste, Nike, and adidas as well as retail licensees in Bermuda for the America’s Cup.

Our strength lies in fully engaging and embracing your brand and integrating with your culture to assess and advise with a deep and thorough understanding. Our reputation, our proven record and our professionalism will provide you with complete peace of mind.

RLWC2021 official merchandise
aston martin f1
merchandise licensing ryder cup