ABOUT US
THE SPORTS RETAIL & LICENSING EXPERTS
Cube Partnership is the sports retail, ecommerce, licensing and merchandising division of Cube International, a group of integrated companies bringing unique, forward-thinking and game-changing concepts to the sports event, sports retail and modular portable building industries.
The Cube International group works with some of the world’s most iconic brands and events and is widely respected for delivering innovative solutions, fantastic fan experiences, and outstanding results.
With authenticity, collaboration and partnership at its core, the Cube team is at the forefront of redefining how events, brands and businesses connect and engage with their spectators, fans and visitors.
We combine industry-leading experience with unparalleled expertise, and we believe we are uniquely placed to build programmes which deliver your commercial and brand objectives. Our aim is simply to rise above the norm, push the boundaries and exceed your expectations.
MEET THE LEAD TEAM
CHRIS BAILES
TRADING DIRECTOR
BOBBY WOODS
CREATIVE DIRECTOR
THOMAS PAUL
DIRECTOR OF TECHNOLOGY
ANDY SMITH
DIRECTOR OF RETAIL
JAVIER ESPEJO
BUSINESS DIRECTOR
AMBER KEEL
BUSINESS DIRECTOR
ANDY HAMILTON
BUSINESS DIRECTOR
DANIEL AUSTIN
HEAD OF ECOMMERCE
ASIA RIAZ
BUYING & MERCHANDISING DIRECTOR
OUR VALUES
Our values reflect not only who we are and how we do business, but also the culture that will enable us to deliver the results you are looking for.
INSPIRE – and excite through everything we say, do and deliver
INNOVATE – in thought and application
EMPOWER – people, brands and organisations to succeed
ADAPT – to navigate change, improve skills, refine approach and maximise opportunities
PROTECT – events, brands, partners and reputations
OUR CULTURE
AMBITIOUS
We are relentless in our pursuit of excellence and uncompromising in our delivery of time critical strategic planning, end-to-end operational expertise, innovative technology and integrated infrastructure.
COLLABORATIVE
We are inclusive and collaborative. Working in partnership with our clients, we fully immerse ourselves into their culture, ensuring that their goals are at the heart of everything we do.
INNOVATIVE
We are at the forefront of redefining and reimagining how events, brands and businesses connect and engage with their audience.
ADAPTABLE
We are flexible, providing uniquely crafted support and we are responsive to change, providing speed of thought and actions to ensure we can always deliver.