Cube launches the World Athletics Championships Oregon 22 Range

Cube launches the World Athletics Championships Oregon 22 Range

Cube launches the World Athletics Championships Oregon 22 Range

Cube Partnership is delighted to announce the launch of their Oregon product range, the official merchandise of the World Athletics Championships Oregon 22. This year’s event is being held from July 15th to July 24th at Hayward Field, the spiritual home of U.S. track and field in beautiful Eugene, Oregon. The range features apparel for all the family plus accessories, headwear and the mascot, Legend the Bigfoot.

mens world athletics t-shirt
kids cuddly world athletics toy
womens world athletics t-shirt
kids world athletics t-shirt

Part of the Cube International group, Cube Partnership is at the forefront of redefining and reimagining the sports retail, ecommerce, licensing and merchandise industries, working with sports brands, lifestyle brands, teams, venues and events across the globe.

Cube partners with The Duck Store in Eugene to run the venue retail at the World Athletics Championships Oregon22

Cube partners with The Duck Store in Eugene to run the venue retail at the World Athletics Championships Oregon22

Cube partners with The Duck Store in Eugene to run the venue retail at the World Athletics Championships Oregon22

Cube Partnership is delighted to announce that the local partner in Oregon for the World Championships July 15th to 24th 2022 is the University of Oregon’s retail organisation The Duck Store. The Duck Store will act as both the venue partner and a wholesaler for the event. They will provide the people, logistics and data for the World Championships as well as seven shop-in-shop areas in their own stores across the beautiful state of Oregon. The product is also available online through their own website.

hayward field stadium eugene oregon

Arlyn Schaufler, the CEO of The Duck Store, said: “We are delighted to work with Cube Partnership to bring an incredible selection of merchandise to fans and guests. As a business firmly rooted in Oregon, we are thrilled to welcome the world to our state and honoured to be a part of their World Athletics Championships Oregon22 experience.

“In our one-hundred-year history we have served countless University of Oregon students, staff, faculty and fans in our stores and at Oregon Athletics events. Through that experience we know the important role of exceptional retail service in supporting a positive event atmosphere. In every step of our relationship with Cube Partnerships we’ve seen them apply the highest standards to every detail of their work. We are pleased to work with them to bring our shared customer-centred approach to the World Athletics Championships Oregon22 retail experience.”

Andy Hamilton, Cube Partnership’s Business Director, added: “Arlyn and the Duck Store team have been invaluable in helping us prepare for and run the event. There is no one with a better understanding of the city of Eugene or experience in retailing at major sporting events in Oregon. They have also introduced us to local manufacturers who will provide a significant percentage of the product for the event. Go Ducks!”

bill bowerman statue at hayward field eugene oregon

Part of the Cube International group, Cube Partnership is at the forefront of redefining and reimagining the sports retail, ecommerce, licensing and merchandise industries, working with sports brands, lifestyle brands, teams, venues and events across the globe.

World Athletics appoints Cube as official merchandise licensee until 2025

World Athletics appoints Cube as official merchandise licensee until 2025

world athletics official master licensee

World Athletics appoints Cube as official merchandise licensee until 2025

We’re delighted to have been appointed by World Athletics as the Official Master Licensee for World Athletics and the World Athletics Series events.

The agreement to last until 2025 inclusively, covers the manufacture, marketing, distribution and sale of licensed products and will give sports fans access to year-round merchandise. 

Read full Press Release below: 

World Athletics appoints Cube as official merchandise licensee until 2025


Sign up for your chance to win a unique t-shirt signed by the Belgrade 2022 World Indoor Champions

World Athletics and Cube Partnership (Cube) are delighted to announce an agreement appointing Cube as Official Master Licensee of World Athletics and the World Athletics Series (WAS) events, which will give the sport’s fans access to year-round merchandise.

This agreement covers the manufacture, marketing, distribution and sale of licensed products, and will last until 2025 inclusively.

As part of this agreement, Cube is working closely with World Athletics and its official partner, ASICS, to showcase its premium athletic apparel, while Cube’s internal design team is working on additional event and lifestyle collections.

The merchandise offering will include World Championships collections, this year for Belgrade (already online) and Oregon, a Heritage collection and a World Athletics leisure collection, to be rolled out over the coming year.

The collections will be available on the new World Athletics online store which has been launched to provide an always-available service to stakeholders and fans, and a coordinated online and onsite merchandise experience for spectators attending World Athletics Series events. Cube’s merchandise service is made possible due to the company’s unique ability to provide product, e-commerce and retail resources along with its market-leading modular structures and event overlay management expertise.

World Athletics CEO, Jon Ridgeon, said: “The signing of this merchandise agreement marks the beginning of a new and exciting era for World Athletics. For the first time, we will have an official merchandise shop online as a service for athletics fans across the world with products ranging from apparel to accessories, backpacks and mascots. This will allow our fans and followers to feel like they are always a part of the action and allow them to demonstrate their enthusiasm for our sport with official merchandise.”

Cube International’s CEO, Ed Boardman, said: “We are thrilled to start this new collaboration as Official Master Licensee of World Athletics and to be building an expanded championship retail and e-commerce programme for one of the world’s leading governing bodies. We share a vision to bring fans closer to the excitement of the World Athletics Series and plans are well advanced to deliver a fantastic retail experience for fans at the iconic Hayward Field in Eugene, Oregon for the World Athletics Championships in July.”

To celebrate the signing of this agreement, World Athletics and Cube invite fans to register for their chance to win one of three unique t-shirts signed by Belgrade World Indoor Champions Marcell Jacobs (ITA), Mondo Duplantis (SWE), and Yulimar Rojas (VEN). The winners will be announced on 3 April 2022. Sign up here for your chance to feel like a gold medal winner!

world athletics logo

Part of the Cube International group, Cube Partnership is at the forefront of redefining and reimagining the sports retail, ecommerce, licensing and merchandise industries, working with sports brands, lifestyle brands, teams, venues and events across the globe.