Rugby League World Cup 2021 celebrates excitement of 150 days to go milestone

Rugby League World Cup 2021 celebrates excitement of 150 days to go milestone

rlwc2021 150 days to go

Rugby League World Cup 2021 celebrates excitement of 150 days to go milestone

As the Official Retail Partner of the Rugby League World Cup 2021, we’re delighted to celebrate its 150 days to go milestone. To get in the mood for the event, starting on 15th October, visit the amazing official online retail store, designed by our in-house team, here.

Read full Press Release by RLWC2021 below:

Rugby League World Cup 2021 celebrates excitement of 150 days to go milestone

Today marks 150 days to go until the start of the Rugby League World Cup 2021 (RLWC2021) with a celebration of 150 reasons to be excited for the trail-blazing tournament which kicks-off at St James’ Park, Newcastle on Saturday 15 October later this year. The tournament has marked the latest milestone by sharing a montage of reasons to be excited from ambassadors, players, stakeholders, community clubs and partners that will be spread across the tournament’s channels all day.

RLWC2021 will be a breakthrough moment in the tournament’s history with the men’s, women’s and wheelchair competitions being staged together for the first time. The three tournaments will take place across 21 venues throughout England with all 61 games being broadcast live on the BBC.

Tournament Ambassador Kevin Sinfield  focused on looking forward to seeing how all three England teams are going to perform and  hopes for silverware. England women’s international Courtney Winfield-Hill can’t wait to play in front of those passionate crowds in the north of England where the sport began. Tonga men’s head coach Kristian Woolf is excited to see his Tongan superstars represent their nation after a really difficult year and make the country proud. All the reasons will be shared across the tournament’s social media channels, Twitter, Instagram, TikTok and Facebook throughout the day.

Jon Dutton, Chief Executive of Rugby League World Cup 2021, added: “Today marks another significant milestone in the build up to our tournament and the online activity shows how much there is to look forward to as we continue our preparations to put on the biggest, best and most inclusive Rugby League World Cup of all time.

“I personally can’t wait to see that opening game at St James’ Park on October 15th, but it will be just one of 61 exciting fixtures taking place across England over the five weeks to follow in what will be a hugely exciting and impactful time for everyone associated with the sport.”

Ticket prices for the tournament start as low as £2.21 for concessions, as the unique tournament will be one of the most accessible and affordable for fans with more than 80% of tickets priced below £50. Fans can purchase tickets via www.rlwc2021.com/tickets.

Part of the Cube International group, Cube Partnership is at the forefront of redefining and reimagining the sports retail, ecommerce, licensing and merchandise industries, working with sports brands, lifestyle brands, teams, venues and events across the globe.

RLWC2021 marks 200 Days to Go with new campaign – This is Real Impact

RLWC2021 marks 200 Days to Go with new campaign – This is Real Impact

RLWC2021-200DTG

RLWC2021 marks 200 Days to Go with new campaign – This is Real Impact

Rugby League World Cup (RLWC2021) has today launched its new campaign ‘This is Real Impact’ officially marking 200 days until the biggest and best RLWC2021 arrives in England later this year. The event, which will officially open on 15 October, is set to make a huge impact across the nation, welcoming the world’s best teams and galvanising civic pride in England’s towns and cities.

The RLWC2021 is the pinnacle major event of rugby league, globally contested every four years. This year’s event will be a breakthrough moment in the tournament’s history with the men’s, women’s and wheelchair competitions being staged together for the first time.

Working in collaboration with the RLWC2021 team, the entire Cube International group, including Cube Partnership, Cube Management and Cube Modular will be working collaboratively to install, operate and manage bespoke official merchandise stores at each of the 61 matches across the men’s, women’s and wheelchair tournaments.

The three tournaments will take place across 21 venues throughout England. Both the women’s and wheelchair competitions will be contested by two groups of four teams, whilst the men’s tournament will see 16 teams compete across four groups.

Cube Partnership, RLWC2021’s Official Retail Partner has designed and operates the official RLWC2021 online store, which was launched last year. The official online store has proven to be a world class ecommerce service, offering fans a comprehensive range of exciting merchandise for the biggest and best RLWC2021 in history. Cube will also manage the retail operation at all matches and venues.

Retail stores will be provided by Cube Modular, the portable building division of the Cube group, including Continest containers, the world’s most sustainable, foldable container, a product that offers an impressive 80% CO2 emissions reduction against standard container use. The Continest stores will be installed at the venues by the Cube Management team, a well-established event operations and services business, which also works in a wide range of other sports including F1, NFL, UEFA, cricket and golf. 

The Women’s Sports Alliance, a global story telling platform, also part of the Cube International group, will be working closely with RLWC2021 to bring to light some of the most inspirational female player journeys to the World Cup. With behind the scenes access, courtesy of RLWC2021, to some of the most exciting players and coaches, the WSA will build hype not only around the teams, but the tournament as a whole, including championing the inclusivity element of the tournament through film, photography and journalistic means.

Cube’s RLWC2021 Business Director, Andy Smith, said: “The entire Cube team is delighted to be working with RLWC2021 and we’re looking forward to bringing our exciting products and stories, and a great retail and fan experience for spectators and fans attending and watching the RLWC2021. It’s going to be a great spectacle!”

To celebrate 200 Days to Go, RLWC2021 are offering fans a limited period ticket upgrade offer. Fans will be able to purchase a Category C ticket and be automatically upgraded to a Category B ticket.

As part of the celebrations, RLWC2021 will take the three Men’s, Women’s and Wheelchair World Cup trophies to all 17 host cities and towns in a whirlwind 48-hour cross-country tour. Fans can follow the Trophies Tour live on RLWC2021’s official social media channels Twitter, Instagram, TikTok and Facebook, with access to exclusive content including interviews, tour snaps and behind-the-scenes footage.

The RLWC2021 is set to be the most visible rugby league event in history with all 61 games in the men’s, women’s and wheelchair competitions being broadcast live on the BBC.

#RLWC2021 #200DTG #ThisIsRealImpact

For tickets: www.RLWC2021.com/tickets 

Part of the Cube International group, Cube Partnership is at the forefront of redefining and reimagining the sports retail, ecommerce, licensing and merchandise industries, working with sports brands, lifestyle brands, teams, venues and events across the globe.

Cube Partnership Announced As Ecommerce Partner Of The Ospreys

Cube Partnership Announced As Ecommerce Partner Of The Ospreys

Cube-Partnership-x-Ospreys-header

Cube Partnership Announced As Ecommerce Partner Of The Ospreys

The Ospreys today announced a new innovative ecommerce relationship with Cube Partnership – global experts in licensed sports merchandise for world-leading brands.

The new relationship with Cube Partnership will allow supporters of the regional rugby franchise to enjoy a dynamic online experience when they access a new online store that will be launched in time for the start of next season.

ospreys x cube partnership lockup logo

The new relationship reflects those Ospreys supporters, within the region and their expanding numbers around the globe, now have a significant online presence.

As part of a new commercial strategy, the Ospreys will adopt a data led approach to expand its engagement with its loyal supporters, by offering an extended range of merchandise, tailored to supporter’s lifestyle.

The Ospreys will join a unique group of world-renowned sports brands and events working with Cube Partnership, including Aston Martin Cognizant Formula 1 Team, Birmingham 2022 Commonwealth Games and Rugby League World Cup 2021.

Cube Partnership delivers a bespoke customer service and experience in the sports retail market, focusing on ecommerce, licensing and merchandising.

The company has established a reputation for driving revenue streams and brand engagement for spectators and armchair fans of a variety of events and sports teams worldwide.

Cube Partnership is a division of Cube International, a group of companies which has established a reputation for bringing game-changing concepts to the sports event, sports retail, ecommerce and ‘pop up store’ sectors across the globe.

Ed Boardman, Cube International’s CEO, said:

“The Ospreys is one of Europe’s great rugby teams, and we are delighted to be able to create a world class Direct to Consumer (DTC) experience for the many fans that celebrate the team’s great history and rich rugby traditions.

“The Cube Partnership team will draw upon its extensive experience in working with some of the most innovative and exciting brands in the sports industry and will be looking to expand the great merchandising opportunities available through this partnership.”

Nick Garcia, Ospreys Chief Executive, said:

“The Ospreys new business and commercial strategy is to partner with like-minded companies with a history of expertise and breaking new ground.

“Ourselves and Cube Partnership share a synergy to create new opportunities and to engage with our supporters to provide them with the best online retail customer experience.

“They have a proven track record of delivering in a global sporting marketplace and we are excited and delighted to join Cube’s portfolio of high-profile events and sporting teams.”

rlwc2021 logo

Part of the Cube International group, Cube Partnership is at the forefront of redefining and reimagining the sports retail, ecommerce, licensing and merchandise industries, working with sports brands, lifestyle brands, teams, venues and events across the globe.