Rugby League World Cup 2021 celebrates excitement of 150 days to go milestone

Rugby League World Cup 2021 celebrates excitement of 150 days to go milestone

rlwc2021 150 days to go

Rugby League World Cup 2021 celebrates excitement of 150 days to go milestone

As the Official Retail Partner of the Rugby League World Cup 2021, we’re delighted to celebrate its 150 days to go milestone. To get in the mood for the event, starting on 15th October, visit the amazing official online retail store, designed by our in-house team, here.

Read full Press Release by RLWC2021 below:

Rugby League World Cup 2021 celebrates excitement of 150 days to go milestone

Today marks 150 days to go until the start of the Rugby League World Cup 2021 (RLWC2021) with a celebration of 150 reasons to be excited for the trail-blazing tournament which kicks-off at St James’ Park, Newcastle on Saturday 15 October later this year. The tournament has marked the latest milestone by sharing a montage of reasons to be excited from ambassadors, players, stakeholders, community clubs and partners that will be spread across the tournament’s channels all day.

RLWC2021 will be a breakthrough moment in the tournament’s history with the men’s, women’s and wheelchair competitions being staged together for the first time. The three tournaments will take place across 21 venues throughout England with all 61 games being broadcast live on the BBC.

Tournament Ambassador Kevin Sinfield  focused on looking forward to seeing how all three England teams are going to perform and  hopes for silverware. England women’s international Courtney Winfield-Hill can’t wait to play in front of those passionate crowds in the north of England where the sport began. Tonga men’s head coach Kristian Woolf is excited to see his Tongan superstars represent their nation after a really difficult year and make the country proud. All the reasons will be shared across the tournament’s social media channels, Twitter, Instagram, TikTok and Facebook throughout the day.

Jon Dutton, Chief Executive of Rugby League World Cup 2021, added: “Today marks another significant milestone in the build up to our tournament and the online activity shows how much there is to look forward to as we continue our preparations to put on the biggest, best and most inclusive Rugby League World Cup of all time.

“I personally can’t wait to see that opening game at St James’ Park on October 15th, but it will be just one of 61 exciting fixtures taking place across England over the five weeks to follow in what will be a hugely exciting and impactful time for everyone associated with the sport.”

Ticket prices for the tournament start as low as £2.21 for concessions, as the unique tournament will be one of the most accessible and affordable for fans with more than 80% of tickets priced below £50. Fans can purchase tickets via www.rlwc2021.com/tickets.

Part of the Cube International group, Cube Partnership is at the forefront of redefining and reimagining the sports retail, ecommerce, licensing and merchandise industries, working with sports brands, lifestyle brands, teams, venues and events across the globe.

RLWC2021 marks 200 Days to Go with new campaign – This is Real Impact

RLWC2021 marks 200 Days to Go with new campaign – This is Real Impact

RLWC2021-200DTG

RLWC2021 marks 200 Days to Go with new campaign – This is Real Impact

Rugby League World Cup (RLWC2021) has today launched its new campaign ‘This is Real Impact’ officially marking 200 days until the biggest and best RLWC2021 arrives in England later this year. The event, which will officially open on 15 October, is set to make a huge impact across the nation, welcoming the world’s best teams and galvanising civic pride in England’s towns and cities.

The RLWC2021 is the pinnacle major event of rugby league, globally contested every four years. This year’s event will be a breakthrough moment in the tournament’s history with the men’s, women’s and wheelchair competitions being staged together for the first time.

Working in collaboration with the RLWC2021 team, the entire Cube International group, including Cube Partnership, Cube Management and Cube Modular will be working collaboratively to install, operate and manage bespoke official merchandise stores at each of the 61 matches across the men’s, women’s and wheelchair tournaments.

The three tournaments will take place across 21 venues throughout England. Both the women’s and wheelchair competitions will be contested by two groups of four teams, whilst the men’s tournament will see 16 teams compete across four groups.

Cube Partnership, RLWC2021’s Official Retail Partner has designed and operates the official RLWC2021 online store, which was launched last year. The official online store has proven to be a world class ecommerce service, offering fans a comprehensive range of exciting merchandise for the biggest and best RLWC2021 in history. Cube will also manage the retail operation at all matches and venues.

Retail stores will be provided by Cube Modular, the portable building division of the Cube group, including Continest containers, the world’s most sustainable, foldable container, a product that offers an impressive 80% CO2 emissions reduction against standard container use. The Continest stores will be installed at the venues by the Cube Management team, a well-established event operations and services business, which also works in a wide range of other sports including F1, NFL, UEFA, cricket and golf. 

The Women’s Sports Alliance, a global story telling platform, also part of the Cube International group, will be working closely with RLWC2021 to bring to light some of the most inspirational female player journeys to the World Cup. With behind the scenes access, courtesy of RLWC2021, to some of the most exciting players and coaches, the WSA will build hype not only around the teams, but the tournament as a whole, including championing the inclusivity element of the tournament through film, photography and journalistic means.

Cube’s RLWC2021 Business Director, Andy Smith, said: “The entire Cube team is delighted to be working with RLWC2021 and we’re looking forward to bringing our exciting products and stories, and a great retail and fan experience for spectators and fans attending and watching the RLWC2021. It’s going to be a great spectacle!”

To celebrate 200 Days to Go, RLWC2021 are offering fans a limited period ticket upgrade offer. Fans will be able to purchase a Category C ticket and be automatically upgraded to a Category B ticket.

As part of the celebrations, RLWC2021 will take the three Men’s, Women’s and Wheelchair World Cup trophies to all 17 host cities and towns in a whirlwind 48-hour cross-country tour. Fans can follow the Trophies Tour live on RLWC2021’s official social media channels Twitter, Instagram, TikTok and Facebook, with access to exclusive content including interviews, tour snaps and behind-the-scenes footage.

The RLWC2021 is set to be the most visible rugby league event in history with all 61 games in the men’s, women’s and wheelchair competitions being broadcast live on the BBC.

#RLWC2021 #200DTG #ThisIsRealImpact

For tickets: www.RLWC2021.com/tickets 

Part of the Cube International group, Cube Partnership is at the forefront of redefining and reimagining the sports retail, ecommerce, licensing and merchandise industries, working with sports brands, lifestyle brands, teams, venues and events across the globe.

Rugby League World Cup 2021 Organisers On Schedule To Deliver Trailblazing Tournament

Rugby League World Cup 2021 Organisers On Schedule To Deliver Trailblazing Tournament

RLWC2021 100DTG

Rugby League World Cup 2021 Organisers On Schedule To Deliver Trailblazing Tournament

Rugby League World Cup 2021 organisers today (15 July) confirmed that the trailblazing event will go ahead as scheduled in October and November 2021 with 61 matches across three competitions at 21 venues culminating with the men’s and women’s finals at Old Trafford, Manchester on 27 November.

At a pivotal moment for international Rugby League, tournament organisers have worked relentlessly to provide certainty and clarity by tackling the significant challenges presented by the pandemic.

  • RLWC2021 organisers have confirmed that they will deliver the biggest and best ever Rugby League World Cup in October and November 2021
  • To mark the 100-day countdown to the opening match of the tournament between hosts England and Samoa at St James’ Park, Newcastle, all remaining tickets will go on sale at 10am BST today

The global event, which sees the men’s, women’s and wheelchair tournaments taking place simultaneously for the first time, will be played in front of passionate capacity crowds in a celebration of sport.

Organisers have successfully delivered record sponsorship deals, a domestic broadcast deal which means all matches will be live across BBC platforms and have sold significant overseas broadcast rights.

At the same time, ticket sales have so far exceeded expectations and the positive social contribution to communities, including some of those hardest hit by the pandemic has been extensive.

Jon Dutton, Chief Executive of RLWC2021, said: “We are delighted to be able to provide clarity and certainty to fans, players, partners, media and those that have supported our journey over the past few years. We have an overwhelming desire to deliver the biggest and best ever Rugby League World Cup and through our determination and decisiveness we will be able to achieve this vision.

“We recognise there are still many challenges ahead, but we will work relentlessly and will take the most extraordinary measures with the support of all involved to stage the tournament in 100 days time.

“Despite the adversity we have faced, we have never lost sight of our core purpose of making a positive impact on people’s lives. Our social impact programme has and will continue to be a beacon of much needed positivity and hope in communities across England.

“We have no doubt that the Rugby League family, along with the 20,021 key workers we have invited, the many fans who will see the action live in the stadiums across England and the millions watching around the world will be part of a unifying celebration of sport and humanity.”

Culture Secretary Oliver Dowden said: “As we reach 100 days to go, the anticipation is building with Rugby League’s biggest competition coming back to England.

“After the challenges of the past 18 months where the positive impact of Rugby League in communities has shone through, the moment when the men’s, women’s and wheelchair teams take to the pitch will be a watershed moment for both the sport and the country.

“I’m delighted that fans can look forward to a festival of Rugby League that promises to inspire new fans and grow the grassroots, and the Government has been pleased to play its part in supporting this incredible inclusive event.”

Troy Grant, Chairman of the International Rugby League, added: “I am delighted that all the stakeholders in International Rugby League have worked together to achieve this important outcome for the global game. RLWC2021 has great ambitions which will help grow the interest and participation in our sport across the world.

“We can now all look forward with certainty and excitement to the kick-off of the tournament in Newcastle on 23 October and again I wish to thank all those involved, the organisers, the nations federations and the key stakeholders, for the leadership which has delivered this positive result in the most challenging of situations.”

ENDS

 

CUBE PARTNERSHIP: OFFICIAL RETAIL PARTNER

The Cube International group is delighted that it has been confirmed that the RLWC2021 will go ahead as scheduled. Cube Partnership, launched the official online store in September 2020 and will be working with its sister companies Cube Management & Cube Modular to design build and manage official tournament stores and pop-ups at all 61 matches, with structures and range plans designed specifically for each match.

Andy Bough, Cube International’s Commercial Director said: “Time to press the accelerator on our stadium retail and online store plans for this event. The sports retail business has always been about dynamism and detailed planning. To those key attributes now add flexibility, adaptability and determination.

“We are going to use the next 100 days to make sure every spectator and every fan around the world can access a great range of official merchandise. That’s what we do, whatever the challenges.”

rlwc2021 logo

Part of the Cube International group, Cube Partnership is at the forefront of redefining and reimagining the sports retail, ecommerce, licensing and merchandise industries, working with sports brands, lifestyle brands, teams, venues and events across the globe.

Cube Partnership Launches Official Online Store for RLWC2021

Cube Partnership Launches Official Online Store for RLWC2021

rlwc2021-online-store-header

Cube Partnership Launches Official Online Store for RLWC2021

We are delighted to launch the Official Online Store of Rugby League World Cup 2021 today.

Designed, developed and managed by our in-house digital team, the RLWC2021 online store is the first we are launching on our Cube Tech System framework. Using the latest ecommerce technologies, we are able to offer consumers a world class e-commerce experience whilst delivering the best possible integration of data, CRM, and marketing with RLWC2021’s wider marketing and comms plans.

RLWC2021 official merchandise
RLWC2021 official merchandise
RLWC2021 online store
RLWC2021 official merchandise

Jonathan Neill, RLWC2021 Commercial Director, said: “RLWC2021 is underpinned by our commitment to inclusivity and we wanted our merchandise and online shop launch to demonstrate that.

“Rugby League is also a sport built on authenticity and our ‘This is ReaL’ campaign shines a light on the wide range of people who are involved in and support the game.

“Merchandise and consumer products will drive fan engagement in RLWC2021, and we hope they are excited to view and purchase the initial products. We are looking forward to developing this offering with more products and ranges over the coming months.”

RLWC2021 official merchandise
RLWC2021 official merchandise
RLWC2021 official merchandise

 

Andy Bough, Cube Partnership’s Managing Director said: “It is another significant milestone on our RLWC2021 journey to open the official online shop today. We look forward to feedback from rugby league fans around the world so we can further develop our plans for next year and in the run up to the tournament.

“We are committed to bringing the tournament to life using the distinctive brand identity of RLWC2021, to offer a comprehensive range of official merchandise, and to providing a state-of-the-art e-commerce experience for all our customers.”

RLWC2021 online store

 #RLWC2021 #PowerOfTogether #ThisisReal #OneofTheSquad #CubeCollabs 

Part of the Cube International group, Cube Partnership is at the forefront of redefining and reimagining the sports retail, ecommerce, licensing and merchandise industries, working with sports brands, lifestyle brands, teams, venues and events across the globe.

Cube Partnership Announced As The Official Retail Partner of RLWC2021

Cube Partnership Announced As The Official Retail Partner of RLWC2021

rlwc-page-header

Cube Partnership Announced As The Official Retail Partner of RLWC2021

We’re delighted to announce that Cube Partnership has been appointed as the Official Retail Partner of the Rugby League World Cup 2021.

The Rugby League World Cup is the pinnacle major event of rugby league, globally contested every four years. England 2021 will be a breakthrough moment in the tournament’s history with the men’s, women’s and wheelchair competitions being staged together for the first time.

rlwc2021 official retail partner logo

Working in collaboration with the RLWC2021 team, Cube will operate bespoke official merchandise stores at each of the 61 matches across the men’s, women’s and wheelchair tournaments.

The three tournaments will take place across 21 venues throughout England. Both the women’s and wheelchair competitions will be contested by two groups of four teams, whilst the men’s tournament will see 16 teams compete across four groups.

Cube will also design and operate the official RLWC2021 online store, which is due to be launched in September 2020. The official RLWC2021 online store will create a world class ecommerce service and will offer fans a comprehensive range of exciting merchandise for the biggest and best RLWC in history.

Jonathan Neill, Commercial Director at RLWC2021, said that following a competitive tender process, Cube Partnership really stood out in ‘understanding, interpreting and sharing’ the vision for Rugby League World Cup 2021.

He added: “Cube has significant experience and expertise in delivering world class merchandise programmes at other major global events and will enhance the match day experience for our hundreds of thousands of fans.

“We will work together to use merchandise to drive fan engagement in the build up to, and during, the tournament, whether it be in person at the stadia – or via the easy access to our online store.

“Our strategy will cater for a wide range of fans – both our core and loyal Rugby League family and those who will come to the sport for the first time to support RLWC2021. We feel merchandise can play a vital role in helping meet our objectives.”

Drawing upon the distinctive brand identity of RLWC2021, Cube will work closely with RLWC2021’s official apparel partner, Kappa, as well as its own design team, to offer fans an exciting range of replica team and official tournament products.

Andy Bough, Managing Director of Cube Partnership, commented, “We are delighted to be working with Jonathan and the RLWC2021 team and are looking forward to creating exciting products and a great retail experience for fans attending and watching RLWC2021.

“From our first meeting we have been excited by RLWC2021’s ambition to be the biggest and best Rugby League World Cup ever and we look forward to playing our part in doing just that. Cube is all about partnership and collaboration and we share the RLWC2021 vision to inspire, excite and engage with fans and stakeholders alike and to deliver three great tournaments in one.”

RLWC2021 is set to be the most visible rugby league event in history with all 61 games in the men’s, women’s and wheelchair competitions being broadcast live on the BBC.

rlwc2021 logo

Part of the Cube International group, Cube Partnership is at the forefront of redefining and reimagining the sports retail, ecommerce, licensing and merchandise industries, working with sports brands, lifestyle brands, teams, venues and events across the globe.