RLWC2021 marks 200 Days to Go with new campaign – This is Real Impact

RLWC2021 marks 200 Days to Go with new campaign – This is Real Impact

RLWC2021-200DTG

RLWC2021 marks 200 Days to Go with new campaign – This is Real Impact

Rugby League World Cup (RLWC2021) has today launched its new campaign ‘This is Real Impact’ officially marking 200 days until the biggest and best RLWC2021 arrives in England later this year. The event, which will officially open on 15 October, is set to make a huge impact across the nation, welcoming the world’s best teams and galvanising civic pride in England’s towns and cities.

The RLWC2021 is the pinnacle major event of rugby league, globally contested every four years. This year’s event will be a breakthrough moment in the tournament’s history with the men’s, women’s and wheelchair competitions being staged together for the first time.

Working in collaboration with the RLWC2021 team, the entire Cube International group, including Cube Partnership, Cube Management and Cube Modular will be working collaboratively to install, operate and manage bespoke official merchandise stores at each of the 61 matches across the men’s, women’s and wheelchair tournaments.

The three tournaments will take place across 21 venues throughout England. Both the women’s and wheelchair competitions will be contested by two groups of four teams, whilst the men’s tournament will see 16 teams compete across four groups.

Cube Partnership, RLWC2021’s Official Retail Partner has designed and operates the official RLWC2021 online store, which was launched last year. The official online store has proven to be a world class ecommerce service, offering fans a comprehensive range of exciting merchandise for the biggest and best RLWC2021 in history. Cube will also manage the retail operation at all matches and venues.

Retail stores will be provided by Cube Modular, the portable building division of the Cube group, including Continest containers, the world’s most sustainable, foldable container, a product that offers an impressive 80% CO2 emissions reduction against standard container use. The Continest stores will be installed at the venues by the Cube Management team, a well-established event operations and services business, which also works in a wide range of other sports including F1, NFL, UEFA, cricket and golf. 

The Women’s Sports Alliance, a global story telling platform, also part of the Cube International group, will be working closely with RLWC2021 to bring to light some of the most inspirational female player journeys to the World Cup. With behind the scenes access, courtesy of RLWC2021, to some of the most exciting players and coaches, the WSA will build hype not only around the teams, but the tournament as a whole, including championing the inclusivity element of the tournament through film, photography and journalistic means.

Cube’s RLWC2021 Business Director, Andy Smith, said: “The entire Cube team is delighted to be working with RLWC2021 and we’re looking forward to bringing our exciting products and stories, and a great retail and fan experience for spectators and fans attending and watching the RLWC2021. It’s going to be a great spectacle!”

To celebrate 200 Days to Go, RLWC2021 are offering fans a limited period ticket upgrade offer. Fans will be able to purchase a Category C ticket and be automatically upgraded to a Category B ticket.

As part of the celebrations, RLWC2021 will take the three Men’s, Women’s and Wheelchair World Cup trophies to all 17 host cities and towns in a whirlwind 48-hour cross-country tour. Fans can follow the Trophies Tour live on RLWC2021’s official social media channels Twitter, Instagram, TikTok and Facebook, with access to exclusive content including interviews, tour snaps and behind-the-scenes footage.

The RLWC2021 is set to be the most visible rugby league event in history with all 61 games in the men’s, women’s and wheelchair competitions being broadcast live on the BBC.

#RLWC2021 #200DTG #ThisIsRealImpact

For tickets: www.RLWC2021.com/tickets 

Part of the Cube International group, Cube Partnership is at the forefront of redefining and reimagining the sports retail, ecommerce, licensing and merchandise industries, working with sports brands, lifestyle brands, teams, venues and events across the globe.

Cube Partnership Launches Official Online Store for RLWC2021

Cube Partnership Launches Official Online Store for RLWC2021

rlwc2021-online-store-header

Cube Partnership Launches Official Online Store for RLWC2021

We are delighted to launch the Official Online Store of Rugby League World Cup 2021 today.

Designed, developed and managed by our in-house digital team, the RLWC2021 online store is the first we are launching on our Cube Tech System framework. Using the latest ecommerce technologies, we are able to offer consumers a world class e-commerce experience whilst delivering the best possible integration of data, CRM, and marketing with RLWC2021’s wider marketing and comms plans.

RLWC2021 official merchandise
RLWC2021 official merchandise
RLWC2021 online store
RLWC2021 official merchandise

Jonathan Neill, RLWC2021 Commercial Director, said: “RLWC2021 is underpinned by our commitment to inclusivity and we wanted our merchandise and online shop launch to demonstrate that.

“Rugby League is also a sport built on authenticity and our ‘This is ReaL’ campaign shines a light on the wide range of people who are involved in and support the game.

“Merchandise and consumer products will drive fan engagement in RLWC2021, and we hope they are excited to view and purchase the initial products. We are looking forward to developing this offering with more products and ranges over the coming months.”

RLWC2021 official merchandise
RLWC2021 official merchandise
RLWC2021 official merchandise

 

Andy Bough, Cube Partnership’s Managing Director said: “It is another significant milestone on our RLWC2021 journey to open the official online shop today. We look forward to feedback from rugby league fans around the world so we can further develop our plans for next year and in the run up to the tournament.

“We are committed to bringing the tournament to life using the distinctive brand identity of RLWC2021, to offer a comprehensive range of official merchandise, and to providing a state-of-the-art e-commerce experience for all our customers.”

RLWC2021 online store

 #RLWC2021 #PowerOfTogether #ThisisReal #OneofTheSquad #CubeCollabs 

Part of the Cube International group, Cube Partnership is at the forefront of redefining and reimagining the sports retail, ecommerce, licensing and merchandise industries, working with sports brands, lifestyle brands, teams, venues and events across the globe.

Cube Partnership Announced As The Official Retail Partner of RLWC2021

Cube Partnership Announced As The Official Retail Partner of RLWC2021

rlwc-page-header

Cube Partnership Announced As The Official Retail Partner of RLWC2021

We’re delighted to announce that Cube Partnership has been appointed as the Official Retail Partner of the Rugby League World Cup 2021.

The Rugby League World Cup is the pinnacle major event of rugby league, globally contested every four years. England 2021 will be a breakthrough moment in the tournament’s history with the men’s, women’s and wheelchair competitions being staged together for the first time.

rlwc2021 official retail partner logo

Working in collaboration with the RLWC2021 team, Cube will operate bespoke official merchandise stores at each of the 61 matches across the men’s, women’s and wheelchair tournaments.

The three tournaments will take place across 21 venues throughout England. Both the women’s and wheelchair competitions will be contested by two groups of four teams, whilst the men’s tournament will see 16 teams compete across four groups.

Cube will also design and operate the official RLWC2021 online store, which is due to be launched in September 2020. The official RLWC2021 online store will create a world class ecommerce service and will offer fans a comprehensive range of exciting merchandise for the biggest and best RLWC in history.

Jonathan Neill, Commercial Director at RLWC2021, said that following a competitive tender process, Cube Partnership really stood out in ‘understanding, interpreting and sharing’ the vision for Rugby League World Cup 2021.

He added: “Cube has significant experience and expertise in delivering world class merchandise programmes at other major global events and will enhance the match day experience for our hundreds of thousands of fans.

“We will work together to use merchandise to drive fan engagement in the build up to, and during, the tournament, whether it be in person at the stadia – or via the easy access to our online store.

“Our strategy will cater for a wide range of fans – both our core and loyal Rugby League family and those who will come to the sport for the first time to support RLWC2021. We feel merchandise can play a vital role in helping meet our objectives.”

Drawing upon the distinctive brand identity of RLWC2021, Cube will work closely with RLWC2021’s official apparel partner, Kappa, as well as its own design team, to offer fans an exciting range of replica team and official tournament products.

Andy Bough, Managing Director of Cube Partnership, commented, “We are delighted to be working with Jonathan and the RLWC2021 team and are looking forward to creating exciting products and a great retail experience for fans attending and watching RLWC2021.

“From our first meeting we have been excited by RLWC2021’s ambition to be the biggest and best Rugby League World Cup ever and we look forward to playing our part in doing just that. Cube is all about partnership and collaboration and we share the RLWC2021 vision to inspire, excite and engage with fans and stakeholders alike and to deliver three great tournaments in one.”

RLWC2021 is set to be the most visible rugby league event in history with all 61 games in the men’s, women’s and wheelchair competitions being broadcast live on the BBC.

rlwc2021 logo

Part of the Cube International group, Cube Partnership is at the forefront of redefining and reimagining the sports retail, ecommerce, licensing and merchandise industries, working with sports brands, lifestyle brands, teams, venues and events across the globe.