Aston Martin Aramco Cognizant Formula One™ Team adds Crypto payment option to Official Online Store 

Aston Martin Aramco Cognizant Formula One™ Team adds Crypto payment option to Official Online Store 

Aston Martin Aramco Cognizant Formula One Team adds Crypto payment option to Official Online Store

Aston Martin Aramco Cognizant Formula One™ Team adds Crypto payment option to Official Online Store 

The Aston Martin Aramco Cognizant Formula One™ Team (AMF1) is delighted to announce the introduction of cryptocurrency payments on its official online store.

In conjunction with the team’s Global Partner Crypto.com and Official E-Commerce Partner, Cube Partnership (Cube), visitors to shop.astonmartinf1.com now have the option to purchase merchandise using the cryptocurrency of their choice.

Today’s announcement also means that AMF1’s online store becomes the first official F1 merchandise outlet to accept cryptocurrency payments.

Cube has worked with Crypto.com, which already has more than 50 million users, to integrate directly with Crypto.com’s global ecosystem.

Steven Kalifowitz, Chief Marketing Officer, Crypto.com, said:

“Our mission at Crypto.com is to accelerate the world’s transition to cryptocurrency, and a huge part of that is being able to give more customers and merchants purchasing power using cryptocurrency. Our partnership with AMF1 is the perfect case in point, proving just how versatile crypto payments have become. We’re excited to continue our work with AMF1 and to further enable the use of cryptocurrency as a payment method in all situations.”

Chris Bailes, Cube Partnership’s Trading Director, said:

“Our partnership with Aston Martin Aramco Cognizant Formula One™ Team encapsulates everything that Cube stands for – great product supported by outstanding marketing, delivered on a world-class e-commerce platform that can serve fans all around the world.

“Our collaboration with AMF1’s global partner, Crypto.com, enables us to dive into the cryptocurrency world in the best way possible, enhancing the customer journey and offering more choices at the checkout. Cryptocurrency is a seamless way for consumers to pay online and is a popular form of payment for those who grew up in the digital age.”

Matt Chapman, AMF1 Head of Licensing and Merchandise, added:

“We are constantly exploring the digital landscape, so it’s hugely satisfying to be able to take this step into the crypto payment world with both Crypto.com and Cube.

“We really want to be able to provide our fans and customers with every possible convenience in terms of their user journey – and adopting a cryptocurrency payment option felt like a natural next step.

“What’s most important is that it’s all been integrated seamlessly into the website, so it’s easy, efficient and effortless to make the choice at checkout.”

Part of the Cube International group, Cube Partnership is at the forefront of redefining and reimagining the sports retail, ecommerce, licensing and merchandise industries, working with sports brands, lifestyle brands, teams, venues and events across the globe.

Cube partners with The Duck Store in Eugene to run the venue retail at the World Athletics Championships Oregon22

Cube partners with The Duck Store in Eugene to run the venue retail at the World Athletics Championships Oregon22

Cube partners with The Duck Store in Eugene to run the venue retail at the World Athletics Championships Oregon22

Cube Partnership is delighted to announce that the local partner in Oregon for the World Championships July 15th to 24th 2022 is the University of Oregon’s retail organisation The Duck Store. The Duck Store will act as both the venue partner and a wholesaler for the event. They will provide the people, logistics and data for the World Championships as well as seven shop-in-shop areas in their own stores across the beautiful state of Oregon. The product is also available online through their own website.

hayward field stadium eugene oregon

Arlyn Schaufler, the CEO of The Duck Store, said: “We are delighted to work with Cube Partnership to bring an incredible selection of merchandise to fans and guests. As a business firmly rooted in Oregon, we are thrilled to welcome the world to our state and honoured to be a part of their World Athletics Championships Oregon22 experience.

“In our one-hundred-year history we have served countless University of Oregon students, staff, faculty and fans in our stores and at Oregon Athletics events. Through that experience we know the important role of exceptional retail service in supporting a positive event atmosphere. In every step of our relationship with Cube Partnerships we’ve seen them apply the highest standards to every detail of their work. We are pleased to work with them to bring our shared customer-centred approach to the World Athletics Championships Oregon22 retail experience.”

Andy Hamilton, Cube Partnership’s Business Director, added: “Arlyn and the Duck Store team have been invaluable in helping us prepare for and run the event. There is no one with a better understanding of the city of Eugene or experience in retailing at major sporting events in Oregon. They have also introduced us to local manufacturers who will provide a significant percentage of the product for the event. Go Ducks!”

bill bowerman statue at hayward field eugene oregon

Part of the Cube International group, Cube Partnership is at the forefront of redefining and reimagining the sports retail, ecommerce, licensing and merchandise industries, working with sports brands, lifestyle brands, teams, venues and events across the globe.

Cube Launches Official Aston Martin Aramco Cognizant Formula One™ Team 2022 Collection

Cube Launches Official Aston Martin Aramco Cognizant Formula One™ Team 2022 Collection

Official Aston Martin Aramco Cognizant Formula One™ Team 2022 Collection

Cube Launches Official Aston Martin Aramco Cognizant Formula One™ Team 2022 Collection

Cube Partnership, the Official E-Commerce Partner of Aston Martin Aramco Cognizant Formula One™ Team (AMF1), has launched the new 2022 Official Team Collection on the Official AMF1 Online Store.

Cube, now entering its second year of the company’s partnership with AMF1 after a highly successful first season of collaboration, will continue to deliver a world-class e-commerce experience for fans throughout 2022.

Cube has worked with AMF1 on a joint marketing plan using an exclusive launch window for I/AM members, giving them 24 hours’ access before launching to market.

Cube Partnership’s Design & Creative Team conceived and delivered the creative for the launch, including a photo and video shoot with AMF1 team driver Lance Stroll.

 Official Aston Martin Aramco Cognizant Formula One™ Team 2022 Collection

With a global AMF1 fanbase, Cube offers the team’s fans a worldwide e-commerce experience, including multiple currencies, payment methods and global shipping. The latter includes full global tracking to all countries and a Delivered Duties Paid (DDP) service to EU countries, which removes any post-Brexit delivery challenges. In essence, any AMF1 fan will only need to place their order online and Cube will take care of the rest.

Matthew Chapman, Head of Licensing & Merchandise. Aston Martin Aramco Cognizant Formula One™ Team, said: “For any business, quick, easy and efficient service is a key element for delivering customer satisfaction, and I’m convinced that we have every element covered with Cube Partnership. As we head into the second year of our partnership, we continue to go from strength to strength together, and I’m very much looking forward to working on more exciting fan campaigns throughout this season.”

 Official Aston Martin Aramco Cognizant Formula One™ Team 2022 Collection

Chris Bailes, Cube Partnership’s Trading Director, added: “Our partnership with Aston Martin Aramco Cognizant Formula One™ Team encapsulates everything that Cube Partnership strives to be – great product supported by outstanding marketing, delivered on a world-class platform that can serve fans all around the world. All of this is underpinned by a great partnership with AMF1 which allows us to work collaboratively on delivering for their fans.

“We had an excellent first few days of trading, which reflected the effort that was put into the launch campaign and the strides that AMF1 have made in growing their fanbase since we launched 12 months ago.”

Visit the AMF1 store

Official Aston Martin Aramco Cognizant Formula One™ Team 2022 Collection
Official Aston Martin Aramco Cognizant Formula One™ Team 2022 Collection

Part of the Cube International group, Cube Partnership is at the forefront of redefining and reimagining the sports retail, ecommerce, licensing and merchandise industries, working with sports brands, lifestyle brands, teams, venues and events across the globe.

Birmingham 2022 launches first Official Retail Store

Birmingham 2022 launches first Official Retail Store

birmingham 2022 first official retail store

Birmingham 2022 launches first Official Retail Store

As the sports retail, ecommerce and merchandise division of the Cube International group, Master Licensee of the Birmingham 2022 Commonwealth Games, we are delighted that the first Official B2022 Retail Store has been launched.

Read full Press Release below:

Birmingham 2022 launches first Official Retail Store

  • First retail store for Birmingham 2022 launches at Bullring, New Street
  • Extensive range of Birmingham 2022 official merchandise on sale
  • Perry, the official Birmingham 2022 mascot was there to declare the store officially open.

The first Official Retail Store for Birmingham 2022 Commonwealth Games has opened today at Hammerson’s Bullring Estate. Located on New Street by the iconic Bullring, the 3,200ft² store is stocked full of official Birmingham 2022 merchandise, including clothing, hats, caps, water bottles and soft toys. Sports fans can also get their hands on Team England T-shirts, vests and hoodies.

Perry, the official mascot of Birmingham 2022, was there to open the store and will be making special appearances at the store over the coming months. To mark the opening, the first 50 paying customers were lucky enough to receive 25% off their total bill.

Open seven days a week, the store will employ 25 people and overall more than 400 jobs will be created as part of the official merchandise programme. Where possible, staff will be recruited with the support of the Commonwealth Jobs and Skills Academy, launched by the West Midlands Combined Authority to generate job opportunities for and improve the skills of local people.

Midlands-based company, Cube International, was appointed earlier this year as the Master Licensee responsible for designing, sourcing, delivering and retailing official licensed products at all the official Birmingham 2022 retail stores they deliver.

Hammerson’s flagship destination transformed Birmingham city centre when it was developed and continues to be at the heart of the city’s social, cultural and arts programme.  Hammerson worked closely with Birmingham 2022 and the Master Licensee to support in the delivery of prime retail space in the heart of the city for the launch of the official merchandise programme.

Ian Reid, Chief Executive at Birmingham 2022 said: We thought that this busy part of Birmingham city centre, with so many people passing through, was the ideal location to showcase our official Birmingham 2022 merchandise.

“With less than 250 days to go until the Games begin, we’re really excited to be opening the store in the heart of Birmingham. For many people, the store will be their first experience of Birmingham 2022, so this is a really momentous occasion for us. I’m encouraging all people, whether you’re from the West Midlands or a visitor to Birmingham, to show your support, get behind the Games and buy some official Birmingham 2022 merchandise!”

Alongside the Birmingham city centre Official Retail Store, around 40 official retail stores will be set up at a number of other city centre locations, transport hubs and Games venues in the run up to and during the Games.

Cllr Ian Ward, Leader of Birmingham City Council, said:Buying some of the fantastic range of official Birmingham 2022 merchandise is a great way for people to show their support for the Proud Host City and the biggest event to ever be staged in our region.

“The new retail store is in a prime position in our city centre, giving the hundreds of thousands of people who come into Birmingham every day a convenient way to pick up souvenirs and items ranging from polo shirts to pin badges to Perry soft toys.

“I’m sure the store will be a well-received addition to our retail offer and I am delighted by the employment opportunities it will be offering for people in the city.”

Paul Blanchard, CEO at Team England, said: We can’t wait to see fans in the crowds of packed stadia and venues wearing their Team England merchandise to support their home team, which will be so important to our athletes. For those competing for Team England in Birmingham 2022, the Games will be a truly special moment for them to perform in front of a home crowd. For many, it is a once in a lifetime opportunity. We’d love you all to get your Team England merchandise and show your support to the fantastic athletes who are working so hard in training to make the nation proud next summer.”

David Leather, CEO of CGF Partnerships, said: As preparations for the Games continue, the first store will help to create an inspiring brand identity that gives the public the chance to own a part of the Commonwealth Games story and piece of history. We’re really excited to be involved in re-invigorating the Birmingham city centre retailing offer.”

Stephanie Lacey, General Manager of Bullring, said: “Bullring is a major landmark in Birmingham and a must for overseas visitors coming to the city.  It’s great to have the first Official Retail Store of the Birmingham 2022 Commonwealth Games located at the Bullring as the energy and excitement builds ahead of 2022.  

We continually look for new ways to engage new and loyal customers and the new Commonwealth Games store not only complements but enhances our offering.”

The store will be open from 10am to 6pm Monday to Saturday and 11am to 5pm on Sundays. The store will also have extended Christmas opening hours. For more information, please visit Birmingham 2022 Commonwealth Games.

Official merchandise can also be bought online at the Official B2022 Online Store.

birmingham 2022 first official retail store

Part of the Cube International group, Cube Partnership is at the forefront of redefining and reimagining the sports retail, ecommerce, licensing and merchandise industries, working with sports brands, lifestyle brands, teams, venues and events across the globe.

Cube Partnership to bring Hero Caribbean Premier League Merchandise to Fans Worldwide

Cube Partnership to bring Hero Caribbean Premier League Merchandise to Fans Worldwide

CPL2021 Official Winners Tee

Cube Partnership to bring Hero Caribbean Premier League Merchandise to Fans Worldwide

Hero Caribbean Premier League (CPL) has launched an online merchandise store which will make top quality apparel and souvenirs available worldwide.

The store, designed by Cube Partnership, part of the Cube International group, includes a range of merchandise featuring the league and franchise branding, available for fans all over the world.

In 2020 the Hero CPL had more than 500 million views with significant interest around the globe. Those Hero CPL fans in the Caribbean and around the rest of the world will have the chance to show their colours with this fantastic range of products.

The full range of products can be viewed at www.shop.cpl20.com.

Chris Watson, Hero CPL’s Head of Marketing, said: “At the Hero CPL we are blessed with some of the best fans in the world and we are really excited that we are able to launch this online store with the Cube Partnership. They have a fantastic track record of delivering exceptional products to customers all over the world.”

Ed Boardman, Cube International’s CEO said: “We are delighted to partner with Hero CPL. Following our mandate of ‘Sport Reimagined’, it is one of the most exciting and vibrant leagues in world cricket and we are looking forward to enhancing our partnership with Hero CPL and delivering a world class merchandise programme to further elevate the brand and offer fans the world over a truly outstanding retail experience.”

cpl x cube partnership logos

Part of the Cube International group, Cube Partnership is at the forefront of redefining and reimagining the sports retail, ecommerce, licensing and merchandise industries, working with sports brands, lifestyle brands, teams, venues and events across the globe.