Aston Martin Aramco Cognizant Formula One™ Team adds Crypto payment option to Official Online Store 

Aston Martin Aramco Cognizant Formula One™ Team adds Crypto payment option to Official Online Store 

Aston Martin Aramco Cognizant Formula One Team adds Crypto payment option to Official Online Store

Aston Martin Aramco Cognizant Formula One™ Team adds Crypto payment option to Official Online Store 

The Aston Martin Aramco Cognizant Formula One™ Team (AMF1) is delighted to announce the introduction of cryptocurrency payments on its official online store.

In conjunction with the team’s Global Partner Crypto.com and Official E-Commerce Partner, Cube Partnership (Cube), visitors to shop.astonmartinf1.com now have the option to purchase merchandise using the cryptocurrency of their choice.

Today’s announcement also means that AMF1’s online store becomes the first official F1 merchandise outlet to accept cryptocurrency payments.

Cube has worked with Crypto.com, which already has more than 50 million users, to integrate directly with Crypto.com’s global ecosystem.

Steven Kalifowitz, Chief Marketing Officer, Crypto.com, said:

“Our mission at Crypto.com is to accelerate the world’s transition to cryptocurrency, and a huge part of that is being able to give more customers and merchants purchasing power using cryptocurrency. Our partnership with AMF1 is the perfect case in point, proving just how versatile crypto payments have become. We’re excited to continue our work with AMF1 and to further enable the use of cryptocurrency as a payment method in all situations.”

Chris Bailes, Cube Partnership’s Trading Director, said:

“Our partnership with Aston Martin Aramco Cognizant Formula One™ Team encapsulates everything that Cube stands for – great product supported by outstanding marketing, delivered on a world-class e-commerce platform that can serve fans all around the world.

“Our collaboration with AMF1’s global partner, Crypto.com, enables us to dive into the cryptocurrency world in the best way possible, enhancing the customer journey and offering more choices at the checkout. Cryptocurrency is a seamless way for consumers to pay online and is a popular form of payment for those who grew up in the digital age.”

Matt Chapman, AMF1 Head of Licensing and Merchandise, added:

“We are constantly exploring the digital landscape, so it’s hugely satisfying to be able to take this step into the crypto payment world with both Crypto.com and Cube.

“We really want to be able to provide our fans and customers with every possible convenience in terms of their user journey – and adopting a cryptocurrency payment option felt like a natural next step.

“What’s most important is that it’s all been integrated seamlessly into the website, so it’s easy, efficient and effortless to make the choice at checkout.”

Part of the Cube International group, Cube Partnership is at the forefront of redefining and reimagining the sports retail, ecommerce, licensing and merchandise industries, working with sports brands, lifestyle brands, teams, venues and events across the globe.

Cube partners with The Duck Store in Eugene to run the venue retail at the World Athletics Championships Oregon22

Cube partners with The Duck Store in Eugene to run the venue retail at the World Athletics Championships Oregon22

Cube partners with The Duck Store in Eugene to run the venue retail at the World Athletics Championships Oregon22

Cube Partnership is delighted to announce that the local partner in Oregon for the World Championships July 15th to 24th 2022 is the University of Oregon’s retail organisation The Duck Store. The Duck Store will act as both the venue partner and a wholesaler for the event. They will provide the people, logistics and data for the World Championships as well as seven shop-in-shop areas in their own stores across the beautiful state of Oregon. The product is also available online through their own website.

hayward field stadium eugene oregon

Arlyn Schaufler, the CEO of The Duck Store, said: “We are delighted to work with Cube Partnership to bring an incredible selection of merchandise to fans and guests. As a business firmly rooted in Oregon, we are thrilled to welcome the world to our state and honoured to be a part of their World Athletics Championships Oregon22 experience.

“In our one-hundred-year history we have served countless University of Oregon students, staff, faculty and fans in our stores and at Oregon Athletics events. Through that experience we know the important role of exceptional retail service in supporting a positive event atmosphere. In every step of our relationship with Cube Partnerships we’ve seen them apply the highest standards to every detail of their work. We are pleased to work with them to bring our shared customer-centred approach to the World Athletics Championships Oregon22 retail experience.”

Andy Hamilton, Cube Partnership’s Business Director, added: “Arlyn and the Duck Store team have been invaluable in helping us prepare for and run the event. There is no one with a better understanding of the city of Eugene or experience in retailing at major sporting events in Oregon. They have also introduced us to local manufacturers who will provide a significant percentage of the product for the event. Go Ducks!”

bill bowerman statue at hayward field eugene oregon

Part of the Cube International group, Cube Partnership is at the forefront of redefining and reimagining the sports retail, ecommerce, licensing and merchandise industries, working with sports brands, lifestyle brands, teams, venues and events across the globe.

Meet Our Leadership Team

Meet Our Leadership Team

OUR LEADERSHIP TEAM

CUBE PARTNERSHIP

After two years of incredible growth within our company, including amazing partnerships and collaborations, and looking ahead to our busy summer of events, including the Birmingham 2022 Commonwealth Games, World Athletics Championships in Oregon and F1 team merch and activations, we thought it was time to highlight the lead people behind our brand and profile those who bring the best out of our whole incredible team. 

Meet the awesome nine-some!

Chris Bailes

Chris Bailes

Trading Director

Chris has 15 years’ experience in licensed sports merchandise. He was Retail & Events Director at Fanatics, responsible for major partnerships across retail, events and ecommerce including UEFA, Ryder Cup, NFL, Rugby World Cup, Wimbledon, Man United, Man City and F1. As trading director, and a member of Cube’s senior leadership team, Chris has been instrumental in the rapid growth and internationalisation of Cube Partnership.

Bobby Woods

Bobby Woods

Creative Director

With a wealth of creative experience behind him, having managed and assisted many well-known brands, organisations and start-ups with product development, content creation, sourcing, creative direction, innovative strategy and branding, Cube’s talented Creative Director, Bobby, manages our internal team in all things creative. From design, sourcing and manufacturing to art direction, content creation and logistics, Bobby oversees the output of our high-profile projects and is also responsible for the development and launch of our upcoming in-house lifestyle brands

Thomas Paul

Thomas Paul

Technical Director

A master in technical skills and website code, Thomas is our Technical Director responsible for creating and maintaining our high-profile clients’ global online ecommerce websites and enhancing the Cube Tech System. He’s worked with some of Europe’s and the UK’s biggest online brands, including PLT, Boohoo and Missguided. Not surprisingly, his ecommerce platforms and websites have been admired by people the world over.

Javier Espejo

Javier Espejo

Business Director

Javier is one of Cube’s Business Directors, based in Madrid. He’s an expert in long-term strategic planning, brand management and design, having developed and controlled many global marketing plans for EMEA markets, including Hendricks Gin, Jack Daniels’ and Pommery Champagne. With many years’ experience in product development and packaging innovation, and skilled at looking at markets from a consumer perspective, Javier is leading our Solheim Cup 2023 retail team.

Andy Smith

Andy Smith

Retail Director

Cube’s Retail Director, Andy, brings years of retail experience to the Cube group, having been responsible for selling licensed merchandise in every corner of the globe. His extensive experience includes working with sports events such as NFL, FA and the Cricket World Cup, as well as entertainment productions including West End and Broadway theatre shows, music concerts and festivals, the Queen’s Diamond Jubilee and the Pope’s 2010 visit to the UK.

Amber Keel

Amber Keel

Business Director

Amber, Cube’s Business Director, joined us with over 15 years’ experience working across sport and lifestyle within brand management, licensing and retail. She’s held a variety of senior roles in sport, including F1, rugby and football and has worked with well-known lifestyle brands Skechers and Fatface. Amber embodies Cube’s core values of partnership and collaboration and is responsible for Cube’s Birmingham 2022 Commonwealth Games Master Licensee project drawing upon her professionalism and experience.

Andy Hamilton

Andy Hamilton

Business Director

Andy, one of Cube’s Business Directors, has spent over 25 years in the sportswear industry initially as Head of Merchandising in the Home Shopping business, then as part of the adidas European Sales team and most recently leading the adidas & Reebok Sales Development team in North America. Andy’s background in two major markets and experience in product, sales and sales strategy make him ideally suited to managing the multi-event and truly global World Athletics partnership and F1 Team partners.

Daniel Austin

Daniel Austin

Head of Ecommerce

A master in ecommerce, social media and all things Google, Daniel is our Head of Ecommerce responsible for Cube Partnership’s exceptional digital marketing service for clients and partners. Daniel joined us with a wealth of experience in the digital world, having worked for some very well-known brands including eBay, JD Sports and Ministry of Sound. Unsurprisingly, he’s our most prolific social media pioneer – his personal account has more than 7k followers and some of his posts have reached over 1million likes and shares.

Asia Riaz

Asia Riaz

Buying & Merchandising Director

Asia, with many years of business experience behind her, is our Buying and Merchandising Director, assisting Cube in helping to deliver a best-in-class buying and merchandising operation. She’s worked at well-known high street retailers, as well as online ecommerce companies, within the fast-paced fashion and Plus size market. Her brand experience includes Next, Boohoo, Republic and Yours Clothing and is a key player in driving our business forward and supporting the growth of Cube’s business interests.

World Athletics appoints Cube as official merchandise licensee until 2025

World Athletics appoints Cube as official merchandise licensee until 2025

world athletics official master licensee

World Athletics appoints Cube as official merchandise licensee until 2025

We’re delighted to have been appointed by World Athletics as the Official Master Licensee for World Athletics and the World Athletics Series events.

The agreement to last until 2025 inclusively, covers the manufacture, marketing, distribution and sale of licensed products and will give sports fans access to year-round merchandise. 

Read full Press Release below: 

World Athletics appoints Cube as official merchandise licensee until 2025


Sign up for your chance to win a unique t-shirt signed by the Belgrade 2022 World Indoor Champions

World Athletics and Cube Partnership (Cube) are delighted to announce an agreement appointing Cube as Official Master Licensee of World Athletics and the World Athletics Series (WAS) events, which will give the sport’s fans access to year-round merchandise.

This agreement covers the manufacture, marketing, distribution and sale of licensed products, and will last until 2025 inclusively.

As part of this agreement, Cube is working closely with World Athletics and its official partner, ASICS, to showcase its premium athletic apparel, while Cube’s internal design team is working on additional event and lifestyle collections.

The merchandise offering will include World Championships collections, this year for Belgrade (already online) and Oregon, a Heritage collection and a World Athletics leisure collection, to be rolled out over the coming year.

The collections will be available on the new World Athletics online store which has been launched to provide an always-available service to stakeholders and fans, and a coordinated online and onsite merchandise experience for spectators attending World Athletics Series events. Cube’s merchandise service is made possible due to the company’s unique ability to provide product, e-commerce and retail resources along with its market-leading modular structures and event overlay management expertise.

World Athletics CEO, Jon Ridgeon, said: “The signing of this merchandise agreement marks the beginning of a new and exciting era for World Athletics. For the first time, we will have an official merchandise shop online as a service for athletics fans across the world with products ranging from apparel to accessories, backpacks and mascots. This will allow our fans and followers to feel like they are always a part of the action and allow them to demonstrate their enthusiasm for our sport with official merchandise.”

Cube International’s CEO, Ed Boardman, said: “We are thrilled to start this new collaboration as Official Master Licensee of World Athletics and to be building an expanded championship retail and e-commerce programme for one of the world’s leading governing bodies. We share a vision to bring fans closer to the excitement of the World Athletics Series and plans are well advanced to deliver a fantastic retail experience for fans at the iconic Hayward Field in Eugene, Oregon for the World Athletics Championships in July.”

To celebrate the signing of this agreement, World Athletics and Cube invite fans to register for their chance to win one of three unique t-shirts signed by Belgrade World Indoor Champions Marcell Jacobs (ITA), Mondo Duplantis (SWE), and Yulimar Rojas (VEN). The winners will be announced on 3 April 2022. Sign up here for your chance to feel like a gold medal winner!

world athletics logo

Part of the Cube International group, Cube Partnership is at the forefront of redefining and reimagining the sports retail, ecommerce, licensing and merchandise industries, working with sports brands, lifestyle brands, teams, venues and events across the globe.

We’re Recruiting! Join Our Dynamic Sports Retail Team

We’re Recruiting! Join Our Dynamic Sports Retail Team

career vacancies at cube

We’re Recruiting! Join Our Dynamic Sports Retail Team

Cube Partnership is an expert sports retail, ecommerce, licensing and merchandise business. The company works with sports organisations, rights holders, teams and events to create exceptional retail, licensing & merchandise experiences for spectators and fans across the globe.

Cube’s hugely experienced team of sports retail, ecommerce, licensing and merchandising professionals work with some of the leading names in the international sporting world, including Aston Martin F1, Birmingham 2022 Commonwealth Games, Solheim Cup 2023, a PRO14 Rugby Club and Rugby League World Cup 2021.

Inclusive, collaborative and, working in close partnership with our clients, we fully immerse ourselves into their culture, ensuring that their objectives are at the heart of everything they do.

Joining Cube Partnership, you will become part of Cube International – a dynamic group of integrated companies consisting of a team of industry-leading professionals which bring unique, forward-thinking and game-changing concepts to the sport, event, retail, merchandise and modular building industries.

At every level Cube is about people, and connecting with them with warmth, insight, intelligence and humanity drives our collective success. Everyone in our team will strive to deliver innovative and strategic solutions with total professionalism, a positive can-do attitude and a smile on their face.

When recruiting, we look for talented individuals who would thrive in our dynamic, team-orientated environment. We would therefore like to hear from candidates who engage well with others, have exceptional communication skills and will grow in a role where they can materially influence the performance of the business.

Part of the Cube International group, Cube Partnership is at the forefront of redefining and reimagining the sports retail, ecommerce, licensing and merchandise industries, working with sports brands, lifestyle brands, teams, venues and events across the globe.