The Cube International group officially opens new HQ in Worcester

The Cube International group officially opens new HQ in Worcester

official cube hq opening with Perry the B2022 official mascot, the mayor of Worcester and Cube's CEO

The Cube International group officially opens new HQ in Worcester

We’re delighted to have officially opened our new HQ in Worcester today. The new office and 45,000 sqft warehouse facility was jointly opened by the Mayor of Worcester, Councillor Stephen Hodgson, Perry the Bull, the Birmingham 2022 Commonwealth Games mascot, and Cube International’s CEO, Ed Boardman.

A host of local, national and international business and sports representatives, and the Cube group’s 60+ employees were also in attendance.

Read full Press Release below: 

Cube International officially opens new HQ in Worcester

Worcester, 25th March 2022: Cube International officially opened its new 45,000 sqft facility in Worcester today, in response to the group’s national and international business growth.

The facility was opened jointly by the Mayor of Worcester, Councillor Stephen Hodgson, Perry the Bull, the Birmingham 2022 Commonwealth Games mascot, and Cube International’s CEO, Ed Boardman, supported by a host of local, national and international business representatives celebrating this major step forward for the Cube group.

The new facility will bring together several areas of the business, providing for a far better integrated and co-ordinated solution for clients and partners, and offering a more efficient model of working. The warehouse embraces new technology to enhance Cube’s already solid sustainability credentials and will play a key role in providing a cleaner, greener and healthier way to work.

Unlike many of its contemporary companies in the sport events industry, Cube has been able to respond quickly and decisively during the Covid crisis, replacing typical event work with consultation, planning and the installing of Covid test centres, laboratories, and its innovative hand sanitiser walls.

Covid was, and remains, a huge challenge, but as a business Cube had the foresight to adapt and used its agility and speed of response, both necessary components, to succeed in the world of sport and events.

Ed Boardman, Cube International’s CEO, said: “The opening of our new HQ in Worcester is an important development in the growth of the Cube International business and an important step in delivering our ambitious growth plans. Our new facility will also allow us to enhance our efficiency and sustainability within the sports industry and enable us to integrate our group more effectively. It is a big step forward as we grow our national and international footprint to best serve our clients and partners.”

The Mayor of Worcester, Councillor Stephen Hodgson, said: “It was a real pleasure to be part of the opening of Cube’s Head Quarters today. It was great to come to their new facility in Worcester and see what they do. I wish them the greatest success for the years to come.”

The Commonwealth Games, to be held in Birmingham this year, has been a major catalyst in the decision to move to Worcester, where the warehouse element will be used to manage the on-event retail programme for the Games, providing stock management and logistics. As a business Cube has recently trebled its head count and will, during the Games, employ more than 50 Megastore employees from June to the end of the Games, as well as 1,000 event retail staff across all the Games venues and villages.

David Leather, CGF Partnership’s CEO said: “Seeing the impact of the Birmingham 2022 Commonwealth Games through the attraction of new business to the region, local business growth and enhanced jobs and skills opportunities in the West Midlands, truly demonstrates the legacy hosting the Commonwealth Games can have on a region. With less than 150 days to go until the Games, it is wonderful to see Cube, our Official Master Licensee, bring even greater benefits to the region for Games time and beyond.”

Cube, living evidence of Birmingham 2022’s commitment to using local businesses and resource, will leave behind a real legacy of employment and further development. Cube also recognises the value of the region’s major education institutes and has developed strong relationships with the local region’s universities and colleges, offering work placements, internships, and apprenticeship programmes.

-ENDS-

About Cube International

Cube International is ‘all about sport’, a group of companies embracing two core values: to reimagine and to collaborate. It offers a diverse range of services, including the Cube Partnership programme, one of the leading licensing, merchandising and retail specialists in the world, counting the Birmingham 2022 Commonwealth Games, the Rugby League World Cup 2021, Aston Martin F1, the 2023 Solheim Cup and Williams Racing as some of its clients. Cube Modular, the portable building division of the group, is the exclusive European distributor of Continest, manufacturers of the world’s most sustainable, foldable container, a product that offers an impressive 80% CO2 emissions reduction against standard container use. Both businesses are supported by Cube Management, a well-established event operations and services business, which works in a wide range of sports including F1, NFL, UEFA, cricket and golf.

Appreciating the significant contribution of sport to the business and its team, the Cube International group also manages and supports the Women’s Sports Alliance and is currently in the process of establishing the Disability Sports Alliance, both celebrating the success and development of access, participation and awareness in the world of sport.

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Part of the Cube International group, Cube Partnership is at the forefront of redefining and reimagining the sports retail, ecommerce, licensing and merchandise industries, working with sports brands, lifestyle brands, teams, venues and events across the globe.

We’re Recruiting! Join Our Dynamic Sports Retail Team

We’re Recruiting! Join Our Dynamic Sports Retail Team

career vacancies at cube

We’re Recruiting! Join Our Dynamic Sports Retail Team

Cube Partnership is an expert sports retail, ecommerce, licensing and merchandise business. The company works with sports organisations, rights holders, teams and events to create exceptional retail, licensing & merchandise experiences for spectators and fans across the globe.

Cube’s hugely experienced team of sports retail, ecommerce, licensing and merchandising professionals work with some of the leading names in the international sporting world, including Aston Martin F1, Birmingham 2022 Commonwealth Games, Solheim Cup 2023, a PRO14 Rugby Club and Rugby League World Cup 2021.

Inclusive, collaborative and, working in close partnership with our clients, we fully immerse ourselves into their culture, ensuring that their objectives are at the heart of everything they do.

Joining Cube Partnership, you will become part of Cube International – a dynamic group of integrated companies consisting of a team of industry-leading professionals which bring unique, forward-thinking and game-changing concepts to the sport, event, retail, merchandise and modular building industries.

At every level Cube is about people, and connecting with them with warmth, insight, intelligence and humanity drives our collective success. Everyone in our team will strive to deliver innovative and strategic solutions with total professionalism, a positive can-do attitude and a smile on their face.

When recruiting, we look for talented individuals who would thrive in our dynamic, team-orientated environment. We would therefore like to hear from candidates who engage well with others, have exceptional communication skills and will grow in a role where they can materially influence the performance of the business.

Part of the Cube International group, Cube Partnership is at the forefront of redefining and reimagining the sports retail, ecommerce, licensing and merchandise industries, working with sports brands, lifestyle brands, teams, venues and events across the globe.

Cube International secures £3.75m investment to support new contract wins

Cube International secures £3.75m investment to support new contract wins

Cube International secures £3.75m investment to support new contract wins

The funding from independent asset manager BOOST&Co will be used to support the delivery of new projects and increased headcount of the Cube International group, including Cube Management, Cube Partnership, Cube Modular and the Women’s Sports Alliance.

Read the full news release below:

Midlands-based sports and event management business secures £3.75m investment to support new contract wins

Cube International will use the funding from the independent asset manager BOOST&Co to support the delivery of new projects and increase its headcount

The sports and event management business Cube International has secured an investment of £3.75m from the alternative funder BOOST&Co following a series of new account wins. The funding, which will be used to underpin the delivery and management of its new projects, will also help to support its work with future new clients, not least by creating a significant number of jobs.

The Midlands-based company, which has extensive experience in sports retail merchandising, creates and manages pop-up merchandising structures for events and supports its partners’ planning and implementation of experiential campaigns.

The firm recently secured some major contracts, becoming an official partner of both the Commonwealth Games and the Rugby League World Cup, as well as  being the ecommerce partner of the Aston Martin Cognizant Formula 1 Team and the Solheim Cup 2023. During the Covid-19 pandemic, Cube International provided testing facilities at sites including Heathrow Airport, NHS hospitals, supermarkets and nursing homes.

BOOST&Co has chosen to work with Cube International because the company has a strong management team with long-time experience of this industry. The lender was also impressed by the firm’s successful navigation of the pandemic. By combining its core skills of event management and temporary structure planning, the business was able to support Covid-19 testing, which has led to a sharp increase in new work.

BOOST&Co is a leading provider of growth capital for innovative, fast-growing UK SMEs.

The independent asset manager offers loans ranging from £1m to £10m, covering a wide range of sectors, with a strong track record in technology, media and telecommunications (TMT). It has funded more than £500m across more than 130 deals to date and provided close to £200m under the government’s CBILS initiative to support SMEs during Covid-19.

Chris Mears, principal at BOOST&Co, says: “Cube International is a professional and agile business with a client list full of household names.

“Its team has responded magnificently to the challenges of the pandemic, playing a vital role in providing Covid-19 protection and testing facilities to key services including hospitals, airports and supermarkets – actions that helped to keep the country running.

“This funding package will support the firm’s continued growth in event management, as it delivers a number of major and high-profile contracts during the next few years. It has been a pleasure to work with this excellent management team.”

Ed Boardman, chief executive at Cube International, says: “Chris Mears and Cassandra Pillay at BOOST&Co worked hard to quickly understand our business. They immediately gained our confidence and the speed of execution was impressive.

“This funding will enable us to continue the strong growth of our business, with some exciting projects on the horizon.”

Hugo Chance of Chance Capital, who advised on the deal, says: “It was a pleasure to be taken on by Cube International, a multifaceted business with an impressive management team, as exclusive advisor on their fundraising. We quickly secured interest from a number of lenders, but decided that BOOST&Co was best aligned to the firm’s requirements.

We were delighted to co-ordinate and complete a facility that will enable the firm to fulfil a number of key growth plans. The team at BOOST&Co was a pleasure to work with and we look forward to future collaborations.”

For more information about BOOST&Co, visit boostandco.com

Part of the Cube International group, Cube Partnership is at the forefront of redefining and reimagining the sports retail, ecommerce, licensing and merchandise industries, working with sports brands, lifestyle brands, teams, venues and events across the globe.

Cube Expands Global Footprint

Cube Expands Global Footprint

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Cube Expands Global Footprint

As the sports retail and ecommerce division of the Cube International group, we’re delighted to have opened a warehouse in India to expand our global footprint, and service our partners’ fans in South Asia. Further additions to Cube’s global network, including warehouses in Europe and North America, will follow soon.

By expanding our global footprint, the Cube group will be able to fulfil to local fans and offer them the shipping prices and Cube service they expect. Challenges concerning import duties and taxes, that are involved with cross-border shipments, will also be removed.

After establishing that a large percentage of traffic from our Caribbean Premier League online store, fully managed and operated by our in-house digital and merchandise team, comes from India, we have been busy building a close working relationship with a high-caliber, third party company local in India. The resulting partnership has enabled us to operate our fulfilment service for domestic orders directly from our new Bangalore-based fulfilment centre. We are delighted that through this partnership, we are able to offer local delivery prices to local fans throughout South Asia and use payment gateways more commonly found with the Indian sub-continent.

Our team, managing ecommerce sites and online merchandise services for major global events and brands, including Aston Martin FI, Solheim Cup, Rugby League World Cup and Commonwealth Games 2022 in Birmingham, offers the same superior fulfilment service to fans and spectators across the world.

Part of the Cube International group, Cube Partnership is at the forefront of redefining and reimagining the sports retail, ecommerce, licensing and merchandise industries, working with sports brands, lifestyle brands, teams, venues and events across the globe.

The Cube International Group Announces Exciting New Rebrand

The Cube International Group Announces Exciting New Rebrand

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The Cube International Group Announces Exciting New Rebrand

Now An All-Encompassing Global Sports Business, Cube International introduces the new face, new structure and new future of the Cube group.

Cube International today announces a major rebrand to reflect the company’s evolution into an all-encompassing, global sports business. The company, consisting of a group of integrated businesses, brings unique, forward-thinking and game-changing concepts to sports brands, rights holders, event organisers and properties.

The three main subsidiaries within the Cube International group, Cube Management, a globally recognised event management company, Cube Partnership, an innovative ecommerce, licensing and merchandise business, and Cube Modular, a modular portable building specialist company, have all been incorporated within the rebrand. Each company has been given a distinct new look, with its own identity, logo and colour scheme.

Andy Moss, Cube International’s Executive Chairman said, “Today marks a milestone for Cube. Since the beginning of 2020, and despite facing a global pandemic, Cube has grown significantly in a very short period of time. To accommodate our growth, we have expanded our team, including industry leaders from the sporting world, and created the Cube International group. The new brand captures the culture, values and ethos of each of our core businesses and fully portrays the exciting, energetic and international image of the group as a whole.”

“Our vision has been to build out our talents, capabilities and assets so we can offer clients a full, end-to-end solution for their event, retail, ecommerce and portable building needs. We’ve brought together a team, one of the most experienced in the business, that can manage the complexities of event operations, logistics, strategy, technology, and creative in order to be an all-encompassing solutions partner for brands and events at global, national and local level. With this launch, we are unifying all these assets behind an exhilarating, exciting and revitalised new image.”

The rebranding of the four companies, around a core mission to ‘reimagine, empower and activate’ global sports events, has provided each Cube brand with its own colour variation within a bold and powerful collective identity that conveys the thrill, excitement and energy associated with the world of sport.

Cube International, Cube Management, Cube Partnership and Cube Modular work with major brands and properties across multiple sports, including football, rugby, motorsport, cricket, golf, cycling and esports.

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Contact:

Name: Marijke Moss, Marketing Director, Cube International

Phone: +44 (0)7748 986513

Email: marijke@cubeinternational.co.uk

Cube International website: www.cubeinternational.co.uk

Part of the Cube International group, Cube Partnership is at the forefront of redefining and reimagining the sports retail, ecommerce, licensing and merchandise industries, working with sports brands, lifestyle brands, teams, venues and events across the globe.