Our experience is second to none

Cube offers an end-to-end service: from strategy, commercial and budget planning to infrastructure build, shop-fitting, EPOS systems, visual merchandising and retail management.

We help you create commercial plans which maximise revenue, margin and profit, whilst developing engaging and exciting brand-building retail experiences for your fans.

Our experienced team of passionate retail experts has managed and delivered retail solutions to major events worldwide. We have built some of the biggest temporary stores in the events world, including for Formula One and NFL, as well as innovative pop-up structures at dedicated global sporting events, such as the Cricket World Cup and the World Transplant Games.

The look and feel of any store is crucial. We fully understand spectator behaviour in event stores and know how to make them engaging, enjoyable and operationally effective. We work with brands and rights holders big and small to make sure the visual merchandising is right for their brand and their business.

‘Make sure the tills keep ringing’ is every event retailer’s mantra. We have partnered with the innovative and market-leading EPOS business, Bleep, to guarantee we have the most robust, responsive and event-proven EPOS system available to deliver the best results.

Our retail management team has a wealth of event retail experience to ensure that all our stores run smoothly. Our commitment to collaboration means that you will always be part of the decision-making process relating to customer service, and our reporting systems guarantee you will have live access to the key performance data including sales and stock.


  • Experience counts
  • Strategic & commercial planning
  • Operational expertise
  • World class EPOS systems
  • Revenue maximisation
  • Great spectator experiences