Rugby League World Cup 2021 Organisers On Schedule To Deliver Trailblazing Tournament

15 Jul 2021

Rugby League World Cup 2021 organisers today (15 July) confirmed that the trailblazing event will go ahead as scheduled in October and November 2021 with 61 matches across three competitions at 21 venues culminating with the men’s and women’s finals at Old Trafford, Manchester on 27 November.

At a pivotal moment for international Rugby League, tournament organisers have worked relentlessly to provide certainty and clarity by tackling the significant challenges presented by the pandemic.

  • RLWC2021 organisers have confirmed that they will deliver the biggest and best ever Rugby League World Cup in October and November 2021
  • To mark the 100-day countdown to the opening match of the tournament between hosts England and Samoa at St James’ Park, Newcastle, all remaining tickets will go on sale at 10am BST today

The global event, which sees the men’s, women’s and wheelchair tournaments taking place simultaneously for the first time, will be played in front of passionate capacity crowds in a celebration of sport.

Organisers have successfully delivered record sponsorship deals, a domestic broadcast deal which means all matches will be live across BBC platforms and have sold significant overseas broadcast rights.

At the same time, ticket sales have so far exceeded expectations and the positive social contribution to communities, including some of those hardest hit by the pandemic has been extensive.

Jon Dutton, Chief Executive of RLWC2021, said: “We are delighted to be able to provide clarity and certainty to fans, players, partners, media and those that have supported our journey over the past few years. We have an overwhelming desire to deliver the biggest and best ever Rugby League World Cup and through our determination and decisiveness we will be able to achieve this vision.

“We recognise there are still many challenges ahead, but we will work relentlessly and will take the most extraordinary measures with the support of all involved to stage the tournament in 100 days time.

“Despite the adversity we have faced, we have never lost sight of our core purpose of making a positive impact on people’s lives. Our social impact programme has and will continue to be a beacon of much needed positivity and hope in communities across England.

“We have no doubt that the Rugby League family, along with the 20,021 key workers we have invited, the many fans who will see the action live in the stadiums across England and the millions watching around the world will be part of a unifying celebration of sport and humanity.”

Culture Secretary Oliver Dowden said: “As we reach 100 days to go, the anticipation is building with Rugby League’s biggest competition coming back to England.

“After the challenges of the past 18 months where the positive impact of Rugby League in communities has shone through, the moment when the men’s, women’s and wheelchair teams take to the pitch will be a watershed moment for both the sport and the country.

“I’m delighted that fans can look forward to a festival of Rugby League that promises to inspire new fans and grow the grassroots, and the Government has been pleased to play its part in supporting this incredible inclusive event.”

Troy Grant, Chairman of the International Rugby League, added: “I am delighted that all the stakeholders in International Rugby League have worked together to achieve this important outcome for the global game. RLWC2021 has great ambitions which will help grow the interest and participation in our sport across the world.

“We can now all look forward with certainty and excitement to the kick-off of the tournament in Newcastle on 23 October and again I wish to thank all those involved, the organisers, the nations federations and the key stakeholders, for the leadership which has delivered this positive result in the most challenging of situations.”

ENDS

 

CUBE PARTNERSHIP: OFFICIAL RETAIL PARTNER

The Cube International group is delighted that it has been confirmed that the RLWC2021 will go ahead as scheduled. Cube Partnership, launched the official online store in September 2020 and will be working with its sister companies Cube Management & Cube Modular to design build and manage official tournament stores and pop-ups at all 61 matches, with structures and range plans designed specifically for each match.

Andy Bough, Cube International’s Commercial Director said: “Time to press the accelerator on our stadium retail and online store plans for this event. The sports retail business has always been about dynamism and detailed planning. To those key attributes now add flexibility, adaptability and determination.

“We are going to use the next 100 days to make sure every spectator and every fan around the world can access a great range of official merchandise. That’s what we do, whatever the challenges.”

rlwc2021 logo

Part of the Cube International group, Cube Partnership is at the forefront of redefining and reimagining the sports retail, ecommerce, licensing and merchandise industries, working with sports brands, lifestyle brands, teams, venues and events across the globe.