aston martin f1 team logo

We’re delighted to be part of Aston Martin’s return to Formula One and for our team to be working with such an aspirational and historic brand.

As the Official Ecommerce Partner of the Aston Martin Cognizant Formula One (AMCF1), the iconic motorsport brand which returned to F1 after more than 60 years, Cube Partnership has designed and built AMCF1’s official online store.

The new store, launched on 1st March 2021, was created by our inhouse digital and technical teams and is being managed by Cube’s ecommerce team, a team of industry professionals with global sports retail experience. The store delivers the iconic F1 team’s unique and highly sought after merchandise products to fans worldwide.

Hosted on our technically advanced Cube Tech System, the official online store has been designed to bring both stylish and compelling digital content to AMCF1’s many global fans and offers a world-class ecommerce experience to online visitors.

For AMCF1, our world-leading and highly flexible Cube Tech System offers a 360 view of fan behaviour and, through its integration with third party systems, will enable Cube to work closely with other areas of the AMCF1’s business.

Furthermore, the Cube Tech System enables our team to create bespoke digital solutions for AMCF1’s sponsors and stakeholders and deliver product to their customers and employees.

In addition to managing the store, Cube will also be designing and manufacturing a selected range of official merchandise products.

Part of the Cube International group, Cube Partnership is at the forefront of redefining and reimagining the sports retail, ecommerce, licensing and merchandise industries, working with sports brands, lifestyle brands, teams, venues and events across the globe.