ospreys x cube partnership logo

As the Official Ecommerce Partner of Ospreys, one of Europe’s great rugby teams, Cube’s technical and digital teams will design, build and manage a brand-new online store for the PRO14 Team. The new store will be launched ahead of the 2021/2022 season and will deliver an exciting new array of merchandise products to Ospreys fans across the globe.

Hosted on our technically advanced e-commerce platform, Cube Tech System, the new official online store will bring both stylish and compelling digital content to Osprey’s many regional and globally expanding number of supporters. The Cube Tech System has been specifically designed to be flexible, agile, and integrated in design and operation, and offers a world-class ecommerce experience to online visitors.

For Ospreys, the Cube Tech System will ensure extensive automated reporting, delivering granular information on commercial and service KPIs and insight into customer behaviour, engagement, and feedback. The flexibility of the system also enables integration with third party systems, allowing Cube to work closely with Ospreys’ partners and sponsors.

In addition to managing the store, Cube will also design and manufacture an exciting range of official merchandise products and will be looking to expand on the great retail opportunities available throughout this partnership.

We are delighted to be able to create a world class Direct to Consumer (DTC) experience for the many fans that celebrate Ospreys’ great history and rich rugby traditions.

Part of the Cube International group, Cube Partnership is at the forefront of redefining and reimagining the sports retail, ecommerce, licensing and merchandise industries, working with sports brands, lifestyle brands, teams, venues and events across the globe.