Rugby League World Cup

Rugby League World Cup

RUGBY LEAGUE WORLD CUP 2021

AS OFFICIAL RETAIL PARTNER, WE ARE WORKING TO HELP CREATE THE BIGGEST AND BEST RUGBY LEAGUE WORLD CUP EVER!

rlwc2021 official retail partner logo

From the moment we read the competitive tender for the key role of Official Retail Partner for RLWC2021, it was clear that this was an event with big aspirations:

  • To be the biggest and best RLWC2021 ever and the most digitally connected sports entertainment event of 2021
  • To increase the profile and visibility for Rugby League and to leave a long-lasting legacy in the Rugby League community and its heartlands
  • To value social impact and inclusivity alongside commercial success

The ambition is high and the logistics of the event challenging. It’s not just one tournament, but three. For the first time ever, the Men’s, Women’s, and Wheelchair events will take place concurrently, with 32 national teams from around the world playing 61 matches over 36 days at 21 different venues in October and November 2021.

We are delighted to have won that tender and to be working with Rugby League World Cup 2021 Ltd. as its ‘Official Retail Partner’. We have set ourselves the goal of building a world class retail and merchandise programme that befits what will be a world class event.

Designed, developed and managed by our in-house digital team, the official online store, launched in September 2020, is the first to use our state-of-the-art Cube Tech System. It incorporates the latest digital technologies, and offers consumers a world class e-commerce experience whilst delivering the best possible integration of data, CRM, and marketing with RLWC2021’s wider marketing and comms plans.  

The store includes an exclusive range from Official Apparel Supplier, Kappa, plus new tournament logo and England fanwear capsule ranges designed and sourced by Cube. Further products and ranges will be added in the months leading up to the event.

During the tournament, we will work with our sister companies Cube Management & Cube Modular to design build and manage official tournament stores and pop-ups at all 61 matches, with structures and range plans designed specifically for each match.

Our sales and admin team will also ensure that sponsors, suppliers and other stakeholders have access to the best premium merchandise, so that they can activate their partnerships fully.

If ever there was a project tailor-made for our commitment to partnership and collaboration, this is it. We are relishing the challenge.

Part of the Cube International group, Cube Partnership is at the forefront of redefining and reimagining the sports retail, ecommerce, licensing and merchandise industries, working with sports brands, lifestyle brands, teams, venues and events across the globe.

Ospreys

Ospreys

OSPREYS RUGBY

OFFICIAL ECOMMERCE PARTNER

OSPREYS

ospreys x cube partnership logo

As the Official Ecommerce Partner of Ospreys, one of Europe’s great rugby teams, Cube’s technical and digital teams will design, build and manage a brand-new online store for the PRO14 Team. The new store will be launched ahead of the 2021/2022 season and will deliver an exciting new array of merchandise products to Ospreys fans across the globe.

Hosted on our technically advanced e-commerce platform, Cube Tech System, the new official online store will bring both stylish and compelling digital content to Osprey’s many regional and globally expanding number of supporters. The Cube Tech System has been specifically designed to be flexible, agile, and integrated in design and operation, and offers a world-class ecommerce experience to online visitors.

For Ospreys, the Cube Tech System will ensure extensive automated reporting, delivering granular information on commercial and service KPIs and insight into customer behaviour, engagement, and feedback. The flexibility of the system also enables integration with third party systems, allowing Cube to work closely with Ospreys’ partners and sponsors.

In addition to managing the store, Cube will also design and manufacture an exciting range of official merchandise products and will be looking to expand on the great retail opportunities available throughout this partnership.

We are delighted to be able to create a world class Direct to Consumer (DTC) experience for the many fans that celebrate Ospreys’ great history and rich rugby traditions.

Part of the Cube International group, Cube Partnership is at the forefront of redefining and reimagining the sports retail, ecommerce, licensing and merchandise industries, working with sports brands, lifestyle brands, teams, venues and events across the globe.

The 2023 Solheim Cup

The 2023 Solheim Cup

SOLHEIM CUP

OFFICIAL ECOMMERCE & RETAIL PARTNER

2023 SOLHEIM CUP

2023 solheim cup proud supporter logo

As Ecommerce & Retail Partner, and a Proud Supporter, of The 2023 Solheim Cup, we will be creating, managing and delivering all aspects of the event’s retail and merchandise programme for the event, including:

  • The Official Online Store, launching in August 2021
  • A Europe-wide licensing programme
  • Sponsor premiums service for sponsors
  • Design of specific own-label collections to bolster the product offer for consumers
  • Onsite retail during SC23, at Finca Cortesin

The partnership will be led by Javier Espejo, Cube’s new Business Director, based in Madrid, who’s recent appointment signals the Cube International group’s expansion into the EU.

The 2023 Solheim Cup online store will be managed in-house using Cube’s innovative and technically advanced e-commerce platform, the Cube Tech System. It will bring modern, stylish and compelling digital content to the event’s many global fans and is specifically designed to be flexible, agile and easy to navigate, so visitors can expect a world-class ecommerce experience.

For the 2023 Solheim Cup promotors, the Cube Tech System will ensure extensive automated reporting, delivering granular information on commercial and service KPIs and insight into customer behaviour, engagement, feedback and other stats.

Cube will also design and manufacture an exciting range of Solheim Cup own label merchandise products for the many SC23 fans, sponsors and partners, and look to expand on the great retail and licensing opportunities available throughout this partnership.

Javier Espejo commented: “I’m thrilled to be here in Spain and bring, together with my Cube Partnership colleagues, a world class ecommerce and on-event retail experience to the many fans and spectators of this prestigious event. The 2023 Solheim Cup is going to be the best ever!”

Part of the Cube International group, Cube Partnership is at the forefront of redefining and reimagining the sports retail, ecommerce, licensing and merchandise industries, working with sports brands, lifestyle brands, teams, venues and events across the globe.

European Tour

European Tour

EUROPEAN TOUR

CONSULTANCY SUPPORT HELPED THE TOUR EXPAND ITS MERCHANDISE ENGAGEMENT WITH FANS

Supporting The European Tour’s retail and licensing activity has been a key part of Andy Bough’s, Cube’s Commercial Director, business for the last ten years and more.

Working closely with the Tour’s internal commercial and marketing teams on a consultancy basis enabled them to take more control of all merchandise activations and to present the Tour brand in a much more consistent manner.

Tournament stores now have a consistent spectator experience, and the Official Online Store is more integrated within the Tour’s overall marketing strategy as a key engagement piece. Sponsor premiums were brought in-house, improving revenues whilst ensuring that corporate and tournament sponsors are provided with a dedicated merchandise service. Andy also led the negotiation of a new license agreement for China and has managed this relationship for over eight years.

Part of the Cube International group, Cube Partnership is at the forefront of redefining and reimagining the sports retail, ecommerce, licensing and merchandise industries, working with sports brands, lifestyle brands, teams, venues and events across the globe.

Cricket World Cup

Cricket World Cup

CRICKET WORLD CUP

EVENT RETAIL AT ALL 2019 ICC CRICKET WORLD CUP VENUES

At the ICC Cricket World Cup 2019, the Cube team worked in partnership with the event’s official merchandise partner and provided bespoke merchandise structures, shop fits and branding at venues, fan zones and city centres across England and Wales.

In total, Cube supplied 23 merchandise retail structures, in a variety of sizes, and rebranded merchandise stores at each of the event’s 11 venues. Optimum visibility of each store was ensured using eye-catching gable signage, flags and blimps.

Of particular note were the bespoke builds within the Jardine suite at the Oval and in the exhibition space at Edgbaston.

In addition to the merchandise structures, Cube also worked in collaboration with technology experts Smart Cricket, for whom it built bespoke exhibition stands to showcase the company’s new BatSense cricket sensor.

The units were deployed at 8 venues and were utilised to demonstrate how the use of smart cricket technology can help analyse and improve a player’s batting swing. Supporting the official launch of this high-tech product, Cube organised a showcase press conference, attended by leading members of the international sports press.

A total of 48 matches were played in all, but the final, held at Lord’s, is for many the most memorable. Deemed as one of the most outstanding one-day internationals of all time, the England team, in front of their home crowd, beat New Zealand by the narrowest of margins – a boundary count, after both the actual game and the Super Over were tied.

Part of the Cube International group, Cube Partnership is at the forefront of redefining and reimagining the sports retail, ecommerce, licensing and merchandise industries, working with sports brands, lifestyle brands, teams, venues and events across the globe.