NFL LONDON GAMES
CUBE BUILT ITS LARGEST EVENT STORE ALONGSIDE UK’S BIGGEST STADIUM
Building large-scale structures for the NFL London Games, an event Andy Moss and his Cube Management team have been involved in for many years, is always an exciting, but also most challenging, project.
Temporary London road closures, as seen at the Regent Street pre-match street parties, and busy venue event calendars, mean that turnaround time for the build and breakdown of any retail structure for an event such as this needs to be at its most efficient. Added to that the thousands of visitors the London Games attracts, and the extensive merchandise shop it requires to service the fans at Wembley stadium where the main match is held, the event demands a retail and build partner with optimum logistical capabilities – a key element in which the Cube team excels.
The structures that Cube supplies for NFL London require careful planning, strategic co-ordination and precise scheduling to meet the demanding deadlines and to ensure the safety of fans, retail staff and security personnel throughout.
In October 2019, Cube built its largest event store at Wembley Stadium in just three days. Internally, the lay-out of the superstore was designed to optimise transaction times and maximise customer-flow within the short retail window before and after the main match.
In total, the project involved 42 crew members, 144 build hours and 4000 components.
The event superstore had a capacity of 1000 people at any one time and saw 3140 visitors per hour.
Part of the Cube International group, Cube Partnership is at the forefront of redefining and reimagining the sports retail, ecommerce, licensing and merchandise industries, working with sports brands, lifestyle brands, teams, venues and events across the globe.