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Cube Partnership to bring Hero Caribbean Premier League Merchandise to Fans Worldwide

23 Aug 2021

Hero Caribbean Premier League (CPL) has launched an online merchandise store which will make top quality apparel and souvenirs available worldwide.

The store, designed by Cube Partnership, part of the Cube International group, includes a range of merchandise featuring the league and franchise branding, available for fans all over the world.

In 2020 the Hero CPL had more than 500 million views with significant interest around the globe. Those Hero CPL fans in the Caribbean and around the rest of the world will have the chance to show their colours with this fantastic range of products.

The full range of products can be viewed at www.shop.cpl20.com.

Chris Watson, Hero CPL’s Head of Marketing, said: “At the Hero CPL we are blessed with some of the best fans in the world and we are really excited that we are able to launch this online store with the Cube Partnership. They have a fantastic track record of delivering exceptional products to customers all over the world.”

Ed Boardman, Cube International’s CEO said: “We are delighted to partner with Hero CPL. Following our mandate of ‘Sport Reimagined’, it is one of the most exciting and vibrant leagues in world cricket and we are looking forward to enhancing our partnership with Hero CPL and delivering a world class merchandise programme to further elevate the brand and offer fans the world over a truly outstanding retail experience.”

cpl x cube partnership logos

Part of the Cube International group, Cube Partnership is at the forefront of redefining and reimagining the sports retail, ecommerce, licensing and merchandise industries, working with sports brands, lifestyle brands, teams, venues and events across the globe.