Cube Partnership Launches Official Online Store for RLWC2021

14 Sep 2020

We are delighted to launch the Official Online Store of Rugby League World Cup 2021 today.

Designed, developed and managed by our in-house digital team, the RLWC2021 online store is the first we are launching on our Cube Tech System framework. Using the latest ecommerce technologies, we are able to offer consumers a world class e-commerce experience whilst delivering the best possible integration of data, CRM, and marketing with RLWC2021’s wider marketing and comms plans.

RLWC2021 official merchandise
RLWC2021 official merchandise
RLWC2021 online store
RLWC2021 official merchandise

Jonathan Neill, RLWC2021 Commercial Director, said: “RLWC2021 is underpinned by our commitment to inclusivity and we wanted our merchandise and online shop launch to demonstrate that.

“Rugby League is also a sport built on authenticity and our ‘This is ReaL’ campaign shines a light on the wide range of people who are involved in and support the game.

“Merchandise and consumer products will drive fan engagement in RLWC2021, and we hope they are excited to view and purchase the initial products. We are looking forward to developing this offering with more products and ranges over the coming months.”

RLWC2021 official merchandise
RLWC2021 official merchandise
RLWC2021 official merchandise

 

Andy Bough, Cube Partnership’s Managing Director said: “It is another significant milestone on our RLWC2021 journey to open the official online shop today. We look forward to feedback from rugby league fans around the world so we can further develop our plans for next year and in the run up to the tournament.

“We are committed to bringing the tournament to life using the distinctive brand identity of RLWC2021, to offer a comprehensive range of official merchandise, and to providing a state-of-the-art e-commerce experience for all our customers.”

RLWC2021 online store

 #RLWC2021 #PowerOfTogether #ThisisReal #OneofTheSquad #CubeCollabs 

Part of the Cube International group, Cube Partnership is at the forefront of redefining and reimagining the sports retail, ecommerce, licensing and merchandise industries, working with sports brands, lifestyle brands, teams, venues and events across the globe.