Cube Partnership Launches Official Aston Martin Cognizant F1 Online Store

1 Mar 2021

We are delighted to announce the launch of the Aston Martin Cognizant Formula One (AMFC1) official online store today.

As the Official E-commerce Partner of the AMCF1 team, Cube Partnership has designed, built and will operate the official online store, delivering the F1 team’s unique and exclusive merchandise products to fans all over the world. We will prioritise delivering compelling digital content that will excite and engage fans across the globe.

Serving as the official team merchandise website for AMCF1, the new online store is hosted on the world-leading and flexible Cube Tech System which offers the team’s global fans a world-class e-commerce experience. The Cube Tech System is agile and versatile, allowing quick-and-easy integration with 3rd party systems, enabling us to work with other areas of the AMCF1 business and delivering a 360 view of fan behaviour.

aston martin f1 men's merch
amcf1 ladies merch
#iamf1 cap
amf1 water bottles

The agility of the Cube Tech System will also allow the Cube Partnership team to work closely with AMCF1’s sponsors and stakeholders on bespoke digital solutions to deliver merchandise to their customers and employees.

In addition to managing the store, Cube Partnership will design and manufacture a selected range of official merchandise products for the iconic AMCF1 motorsport brand returning to Formula One after more than 60 years.

Cube Partnership will deliver a true partnership, working as an extension of the AMCF1 organisation, to deliver a truly holistic solution that not only maximises revenue but delivers a world-class fan experience and nurtures the AMFC1 brand.

Jefferson Slack, Managing Director, Aston Martin Cognizant Formula One Team, said:

The Aston Martin Cognizant Formula One Team wants to be at the forefront of fan engagement and interaction. Our partnership with Cube will make sure that fans of our team and the Aston Martin brand will be able to access a state-of-the-art e-commerce store to purchase online their favourite team merchandise.  As part of this relationship, we have developed a new and broad-based line of fanwear including individual lines with our drivers, Lance and Seb.

“Since our initial conversations nearly a year ago, it is a great personal honour to see this partnership come to fruition with the launch today. We hope our fans find it as exciting as we at the team do.”

Ed Boardman, CEO, Cube International, said:

“We are delighted to be Aston Martin Cognizant Formula One’s official e-commerce partner. Aston Martin is one of the world’s most iconic motorsport brands and it is an honour to be a part of their return to Formula 1. We intend to bring Cube’s ‘reimagine, empower and activate’ philosophy to AMCF1 which will maximise the opportunity surrounding their F1 merchandise. The whole team is thrilled to be working in such close collaboration with such an aspirational team and the historic Aston Martin brand.”

aston martin f1 store launch shoot

 #IAMF1 #CubeCollabs

Part of the Cube International group, Cube Partnership is at the forefront of redefining and reimagining the sports retail, ecommerce, licensing and merchandise industries, working with sports brands, lifestyle brands, teams, venues and events across the globe.