Cube Partnership Announced As Ecommerce Partner Of The Ospreys

24 May 2021

The Ospreys today announced a new innovative ecommerce relationship with Cube Partnership – global experts in licensed sports merchandise for world-leading brands.

The new relationship with Cube Partnership will allow supporters of the regional rugby franchise to enjoy a dynamic online experience when they access a new online store that will be launched in time for the start of next season.

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The new relationship reflects those Ospreys supporters, within the region and their expanding numbers around the globe, now have a significant online presence.

As part of a new commercial strategy, the Ospreys will adopt a data led approach to expand its engagement with its loyal supporters, by offering an extended range of merchandise, tailored to supporter’s lifestyle.

The Ospreys will join a unique group of world-renowned sports brands and events working with Cube Partnership, including Aston Martin Cognizant Formula 1 Team, Birmingham 2022 Commonwealth Games and Rugby League World Cup 2021.

Cube Partnership delivers a bespoke customer service and experience in the sports retail market, focusing on ecommerce, licensing and merchandising.

The company has established a reputation for driving revenue streams and brand engagement for spectators and armchair fans of a variety of events and sports teams worldwide.

Cube Partnership is a division of Cube International, a group of companies which has established a reputation for bringing game-changing concepts to the sports event, sports retail, ecommerce and ‘pop up store’ sectors across the globe.

Ed Boardman, Cube International’s CEO, said:

“The Ospreys is one of Europe’s great rugby teams, and we are delighted to be able to create a world class Direct to Consumer (DTC) experience for the many fans that celebrate the team’s great history and rich rugby traditions.

“The Cube Partnership team will draw upon its extensive experience in working with some of the most innovative and exciting brands in the sports industry and will be looking to expand the great merchandising opportunities available through this partnership.”

Nick Garcia, Ospreys Chief Executive, said:

“The Ospreys new business and commercial strategy is to partner with like-minded companies with a history of expertise and breaking new ground.

“Ourselves and Cube Partnership share a synergy to create new opportunities and to engage with our supporters to provide them with the best online retail customer experience.

“They have a proven track record of delivering in a global sporting marketplace and we are excited and delighted to join Cube’s portfolio of high-profile events and sporting teams.”

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Part of the Cube International group, Cube Partnership is at the forefront of redefining and reimagining the sports retail, ecommerce, licensing and merchandise industries, working with sports brands, lifestyle brands, teams, venues and events across the globe.