Cube Joins Safe Event Scheme As Official Partner

4 Jul 2020

Supporting the safe return of the events industry post COVID19, Cube Partnership is delighted to announce it has become an Official Partner of the Safe Event Scheme.

The Safe Event Scheme is an initiative devised to help the events industry get back on its feet and allows venues, rights holders and event operators to plan, manage and implement a responsible set of standardised safety measures.

safe event scheme logo

The Safe Event Scheme logo is a simple way for people to recognise sporting and cultural events that have been planned, produced, and managed safely and responsibly. Responding to the COVID19 challenge, the Safe Event Scheme promotes responsible event safety compliance. Events accredited by the scheme can demonstrate their commitment to operating responsibly and provide assurance to event visitors, spectators, staff and participants.

safe event scheme for events

Benefits of the Scheme

The scheme provides the following benefits:

FOR EVENT OWNERS & PLANNERS

A comprehensive and integrated best practice solution with flexibility to meet specific needs. 

It enables event planners to encompass COVID19 measures without compromising other statutory and commercial obligations.

FOR OTHER STAKEHOLDERS

For event industry associations, trade bodies and sports governing bodies, it offers a cross-sector and universal assurance mark. Through the Affiliate Partner Programme they can demonstrate their robust commitment to the safe and responsible planning and management for the events which they sanction or support.

For commercial, municipal and media partners it offers reassurance and clarity that the events they lend their support to are safe and responsible.  

For suppliers it promotes a culture and ethos for all those working within the event, during its planning, build, operation and de-rig phases.

FOR THE PUBLIC

It provides those wishing to attend events with a recognisable assurance mark, giving them the confidence to enjoy the events they love.

The Scheme’s 3-Stage Process

The scheme involves a standardised three-stage process which covers the planning, infrastructure and operational elements of any event, the planning, provision and performance, and which can apply to any event type, whether local or global. The processes involved will incorporate industry-leading commercial and compliance expertise, best-in-class operational support, and global-leading event technology solutions.

safe event scheme venue

Part of the Cube International group, Cube Partnership is at the forefront of redefining and reimagining the sports retail, ecommerce, licensing and merchandise industries, working with sports brands, lifestyle brands, teams, venues and events across the globe.