Cube Expands Global Footprint

15 Sep 2021

As the sports retail and ecommerce division of the Cube International group, we’re delighted to have opened a warehouse in India to expand our global footprint, and service our partners’ fans in South Asia. Further additions to Cube’s global network, including warehouses in Europe and North America, will follow soon.

By expanding our global footprint, the Cube group will be able to fulfil to local fans and offer them the shipping prices and Cube service they expect. Challenges concerning import duties and taxes, that are involved with cross-border shipments, will also be removed.

After establishing that a large percentage of traffic from our Caribbean Premier League online store, fully managed and operated by our in-house digital and merchandise team, comes from India, we have been busy building a close working relationship with a high-caliber, third party company local in India. The resulting partnership has enabled us to operate our fulfilment service for domestic orders directly from our new Bangalore-based fulfilment centre. We are delighted that through this partnership, we are able to offer local delivery prices to local fans throughout South Asia and use payment gateways more commonly found with the Indian sub-continent.

Our team, managing ecommerce sites and online merchandise services for major global events and brands, including Aston Martin FI, Solheim Cup, Rugby League World Cup and Commonwealth Games 2022 in Birmingham, offers the same superior fulfilment service to fans and spectators across the world.

Part of the Cube International group, Cube Partnership is at the forefront of redefining and reimagining the sports retail, ecommerce, licensing and merchandise industries, working with sports brands, lifestyle brands, teams, venues and events across the globe.