Aston Martin Aramco Cognizant Formula One™ Team adds Crypto payment option to Official Online Store 

Aston Martin Aramco Cognizant Formula One™ Team adds Crypto payment option to Official Online Store 

Aston Martin Aramco Cognizant Formula One Team adds Crypto payment option to Official Online Store

Aston Martin Aramco Cognizant Formula One™ Team adds Crypto payment option to Official Online Store 

The Aston Martin Aramco Cognizant Formula One™ Team (AMF1) is delighted to announce the introduction of cryptocurrency payments on its official online store.

In conjunction with the team’s Global Partner Crypto.com and Official E-Commerce Partner, Cube Partnership (Cube), visitors to shop.astonmartinf1.com now have the option to purchase merchandise using the cryptocurrency of their choice.

Today’s announcement also means that AMF1’s online store becomes the first official F1 merchandise outlet to accept cryptocurrency payments.

Cube has worked with Crypto.com, which already has more than 50 million users, to integrate directly with Crypto.com’s global ecosystem.

Steven Kalifowitz, Chief Marketing Officer, Crypto.com, said:

“Our mission at Crypto.com is to accelerate the world’s transition to cryptocurrency, and a huge part of that is being able to give more customers and merchants purchasing power using cryptocurrency. Our partnership with AMF1 is the perfect case in point, proving just how versatile crypto payments have become. We’re excited to continue our work with AMF1 and to further enable the use of cryptocurrency as a payment method in all situations.”

Chris Bailes, Cube Partnership’s Trading Director, said:

“Our partnership with Aston Martin Aramco Cognizant Formula One™ Team encapsulates everything that Cube stands for – great product supported by outstanding marketing, delivered on a world-class e-commerce platform that can serve fans all around the world.

“Our collaboration with AMF1’s global partner, Crypto.com, enables us to dive into the cryptocurrency world in the best way possible, enhancing the customer journey and offering more choices at the checkout. Cryptocurrency is a seamless way for consumers to pay online and is a popular form of payment for those who grew up in the digital age.”

Matt Chapman, AMF1 Head of Licensing and Merchandise, added:

“We are constantly exploring the digital landscape, so it’s hugely satisfying to be able to take this step into the crypto payment world with both Crypto.com and Cube.

“We really want to be able to provide our fans and customers with every possible convenience in terms of their user journey – and adopting a cryptocurrency payment option felt like a natural next step.

“What’s most important is that it’s all been integrated seamlessly into the website, so it’s easy, efficient and effortless to make the choice at checkout.”

Part of the Cube International group, Cube Partnership is at the forefront of redefining and reimagining the sports retail, ecommerce, licensing and merchandise industries, working with sports brands, lifestyle brands, teams, venues and events across the globe.

Cube Expands Global Footprint

Cube Expands Global Footprint

cube-expands-global-footprint

Cube Expands Global Footprint

As the sports retail and ecommerce division of the Cube International group, we’re delighted to have opened a warehouse in India to expand our global footprint, and service our partners’ fans in South Asia. Further additions to Cube’s global network, including warehouses in Europe and North America, will follow soon.

By expanding our global footprint, the Cube group will be able to fulfil to local fans and offer them the shipping prices and Cube service they expect. Challenges concerning import duties and taxes, that are involved with cross-border shipments, will also be removed.

After establishing that a large percentage of traffic from our Caribbean Premier League online store, fully managed and operated by our in-house digital and merchandise team, comes from India, we have been busy building a close working relationship with a high-caliber, third party company local in India. The resulting partnership has enabled us to operate our fulfilment service for domestic orders directly from our new Bangalore-based fulfilment centre. We are delighted that through this partnership, we are able to offer local delivery prices to local fans throughout South Asia and use payment gateways more commonly found with the Indian sub-continent.

Our team, managing ecommerce sites and online merchandise services for major global events and brands, including Aston Martin FI, Solheim Cup, Rugby League World Cup and Commonwealth Games 2022 in Birmingham, offers the same superior fulfilment service to fans and spectators across the world.

Part of the Cube International group, Cube Partnership is at the forefront of redefining and reimagining the sports retail, ecommerce, licensing and merchandise industries, working with sports brands, lifestyle brands, teams, venues and events across the globe.

Cube Partnership to bring Hero Caribbean Premier League Merchandise to Fans Worldwide

Cube Partnership to bring Hero Caribbean Premier League Merchandise to Fans Worldwide

CPL2021 Official Winners Tee

Cube Partnership to bring Hero Caribbean Premier League Merchandise to Fans Worldwide

Hero Caribbean Premier League (CPL) has launched an online merchandise store which will make top quality apparel and souvenirs available worldwide.

The store, designed by Cube Partnership, part of the Cube International group, includes a range of merchandise featuring the league and franchise branding, available for fans all over the world.

In 2020 the Hero CPL had more than 500 million views with significant interest around the globe. Those Hero CPL fans in the Caribbean and around the rest of the world will have the chance to show their colours with this fantastic range of products.

The full range of products can be viewed at www.shop.cpl20.com.

Chris Watson, Hero CPL’s Head of Marketing, said: “At the Hero CPL we are blessed with some of the best fans in the world and we are really excited that we are able to launch this online store with the Cube Partnership. They have a fantastic track record of delivering exceptional products to customers all over the world.”

Ed Boardman, Cube International’s CEO said: “We are delighted to partner with Hero CPL. Following our mandate of ‘Sport Reimagined’, it is one of the most exciting and vibrant leagues in world cricket and we are looking forward to enhancing our partnership with Hero CPL and delivering a world class merchandise programme to further elevate the brand and offer fans the world over a truly outstanding retail experience.”

cpl x cube partnership logos

Part of the Cube International group, Cube Partnership is at the forefront of redefining and reimagining the sports retail, ecommerce, licensing and merchandise industries, working with sports brands, lifestyle brands, teams, venues and events across the globe.

Sports Retail Experts Cube Forms Partnership with One iota

Sports Retail Experts Cube Forms Partnership with One iota

one iota x cube partnership

Sports Retail Experts Cube Forms Partnership with One iota

Cube Partnership, global experts in licensed sports merchandise for world-leading brands, is pleased to announce a partnership with One iota Ltd, a leading provider of mobile apps to global multi-channel sportswear retailers and brands.

Cube Partnership works with many world-renowned sports brands and events including Aston Martin Cognizant Formula 1 Team, Birmingham 2022 Commonwealth Games and the Solheim Cup 2023, delivering a bespoke customer service and experience in the sports retail market. Focusing on ecommerce, licensing and merchandising, the company has established a reputation for maximising revenue streams, delivering a world-class fan experience and nurturing its partners’ brands. 

Whilst Cube has a global direct-to-consumer presence, the company is forward-thinking and has a strong desire to further elevate and enhance the customer experience through mobile apps. One iota has extensive experience in building a range of apps and technology-led solutions for sports footwear and apparel retailers, including JD Sports, Totalsports , sportscene  and Life Style Sports. One iota’s range of in-store apps and mobile apps will leverage innovative technology-led solutions, such as ML driven personalised communications, proximity marketing and AR, to continually improve the overall customer experience at events.

Ed Boardman, Cube International’s CEO, said: “The Cube Partnership team will draw upon its extensive experience in working with some of the most innovative and exciting brands in the sports industry and will be looking to expand the great merchandising opportunities available through this partnership.”

Chris Brooks, One iota’s CEO, said: “Ourselves and Cube Partnership share a passion to help brands create new opportunities and to constantly improve brand and event engagement. Our focus is on providing them with the best online retail customer experiences. Cube has a proven track record of delivering in a global sporting marketplace and we are both excited and delighted to be joining its portfolio of partners.”

one iota x cube partnership logo

Part of the Cube International group, Cube Partnership is at the forefront of redefining and reimagining the sports retail, ecommerce, licensing and merchandise industries, working with sports brands, lifestyle brands, teams, venues and events across the globe.

Rugby League World Cup 2021 Organisers On Schedule To Deliver Trailblazing Tournament

Rugby League World Cup 2021 Organisers On Schedule To Deliver Trailblazing Tournament

RLWC2021 100DTG

Rugby League World Cup 2021 Organisers On Schedule To Deliver Trailblazing Tournament

Rugby League World Cup 2021 organisers today (15 July) confirmed that the trailblazing event will go ahead as scheduled in October and November 2021 with 61 matches across three competitions at 21 venues culminating with the men’s and women’s finals at Old Trafford, Manchester on 27 November.

At a pivotal moment for international Rugby League, tournament organisers have worked relentlessly to provide certainty and clarity by tackling the significant challenges presented by the pandemic.

  • RLWC2021 organisers have confirmed that they will deliver the biggest and best ever Rugby League World Cup in October and November 2021
  • To mark the 100-day countdown to the opening match of the tournament between hosts England and Samoa at St James’ Park, Newcastle, all remaining tickets will go on sale at 10am BST today

The global event, which sees the men’s, women’s and wheelchair tournaments taking place simultaneously for the first time, will be played in front of passionate capacity crowds in a celebration of sport.

Organisers have successfully delivered record sponsorship deals, a domestic broadcast deal which means all matches will be live across BBC platforms and have sold significant overseas broadcast rights.

At the same time, ticket sales have so far exceeded expectations and the positive social contribution to communities, including some of those hardest hit by the pandemic has been extensive.

Jon Dutton, Chief Executive of RLWC2021, said: “We are delighted to be able to provide clarity and certainty to fans, players, partners, media and those that have supported our journey over the past few years. We have an overwhelming desire to deliver the biggest and best ever Rugby League World Cup and through our determination and decisiveness we will be able to achieve this vision.

“We recognise there are still many challenges ahead, but we will work relentlessly and will take the most extraordinary measures with the support of all involved to stage the tournament in 100 days time.

“Despite the adversity we have faced, we have never lost sight of our core purpose of making a positive impact on people’s lives. Our social impact programme has and will continue to be a beacon of much needed positivity and hope in communities across England.

“We have no doubt that the Rugby League family, along with the 20,021 key workers we have invited, the many fans who will see the action live in the stadiums across England and the millions watching around the world will be part of a unifying celebration of sport and humanity.”

Culture Secretary Oliver Dowden said: “As we reach 100 days to go, the anticipation is building with Rugby League’s biggest competition coming back to England.

“After the challenges of the past 18 months where the positive impact of Rugby League in communities has shone through, the moment when the men’s, women’s and wheelchair teams take to the pitch will be a watershed moment for both the sport and the country.

“I’m delighted that fans can look forward to a festival of Rugby League that promises to inspire new fans and grow the grassroots, and the Government has been pleased to play its part in supporting this incredible inclusive event.”

Troy Grant, Chairman of the International Rugby League, added: “I am delighted that all the stakeholders in International Rugby League have worked together to achieve this important outcome for the global game. RLWC2021 has great ambitions which will help grow the interest and participation in our sport across the world.

“We can now all look forward with certainty and excitement to the kick-off of the tournament in Newcastle on 23 October and again I wish to thank all those involved, the organisers, the nations federations and the key stakeholders, for the leadership which has delivered this positive result in the most challenging of situations.”

ENDS

 

CUBE PARTNERSHIP: OFFICIAL RETAIL PARTNER

The Cube International group is delighted that it has been confirmed that the RLWC2021 will go ahead as scheduled. Cube Partnership, launched the official online store in September 2020 and will be working with its sister companies Cube Management & Cube Modular to design build and manage official tournament stores and pop-ups at all 61 matches, with structures and range plans designed specifically for each match.

Andy Bough, Cube International’s Commercial Director said: “Time to press the accelerator on our stadium retail and online store plans for this event. The sports retail business has always been about dynamism and detailed planning. To those key attributes now add flexibility, adaptability and determination.

“We are going to use the next 100 days to make sure every spectator and every fan around the world can access a great range of official merchandise. That’s what we do, whatever the challenges.”

rlwc2021 logo

Part of the Cube International group, Cube Partnership is at the forefront of redefining and reimagining the sports retail, ecommerce, licensing and merchandise industries, working with sports brands, lifestyle brands, teams, venues and events across the globe.

The 2023 Solheim Cup welcomes Cube Partnership

The 2023 Solheim Cup welcomes Cube Partnership

Copa-Solheim

The 2023 Solheim Cup welcomes Cube Partnership

Cube to manage the ecommerce, retail and merchandise programme for the event.

We’re delighted to have been announced as Proud Supporter of The 2023 Solheim Cup, a world-renowned biennial event contested by teams representing Europe and United States that will be held for the very first time on Spanish soil at Finca Cortesín (Costa del Sol, Andalucía) from September 18-24, 2023. Cube Partnership has been chosen by the 2023 Solheim Cup promoters as its e-commerce and retail partner due to the company’s commitment to innovation, collaboration and partnership and its extensive experience with prestigious global events and brands.

2023 solheim cup proud supporter logo

Headed by Cube’s new Business Director, Javier Espejo, who’s based in Madrid, this comprehensive omni-channel partnership will see Cube create, manage and deliver all aspects of the retail and merchandise programme, including the onsite retail at Finca Cortesin, a Europe-wide licensing programme, premium services for sponsors, and an official online store. The store, which will be launched in August this year, will be managed in-house using our innovative e-commerce platform, the Cube Tech Stack. Cube’s creative merchandise team will also be responsible for designing Solheim Cup specific own-label collections to bolster the product offer for consumers.

Part of the Cube International group, a group of companies bringing game-changing concepts to the global sports industry, Cube Partnership is an expert sports retail, e-commerce, licensing and merchandise business which works with international sports events and brands including The Rugby League World Cup 2021, Birmingham 2022 Commonwealth Games, Aston Martin Cognizant Formula 1 team and Ospreys Rugby. The company is well known in the sports industry for maximising revenue streams, delivering a world-class fan experience and nurturing its partners’ brands.

Andy Bough, Cube International’s Commercial Director said: “We are delighted to have secured another prestigious global sporting event partnership. The Solheim Cup is one of the world’s most esteemed international sporting properties and the pinnacle of women’s golf. This partnership is another example of our vision to deliver unique, innovative and collaborative retail partnerships, and of our commitment to champion women’s sport. We are looking forward to bringing all the experience and expertise of the Cube Partnership team to tell the story of the 2023 Solheim Cup and to deliver a world class merchandise and retail experience to fans in Spain and around the globe.”

Alicia Garrido, Executive Director of Deporte & Business, said: “Cube Partnership’s invaluable expertise will guide us and provide the best products to customers and Solheim Cup fans all over the world. We are extremely excited to see what this partnership brings to the 2023 Solheim Cup, since e-commerce and retail are key in prime international events and the Finca Cortesín tournament will be a momentous occasion for women’s sport and will surely leave an indelible mark in Spanish history. Cube, and the products they design and license, will lead the way to delivering an unforgettable experience to everyone involved in this event.”

The 2023 Solheim Cup, an event of exceptional public interest which will be hosted at Finca Cortesín, is sponsored by PING, Costa del Sol and Rolex as Global Partners; by Andalucía, Acosol, the local council of Marbella and the local council of Benahavís as Official Partners; and by Reale Seguros as Official Sponsor.

More information at www.solheimcup2023.eu, @SolheimCup2023 (Twitter), @solheimcup2023esp (Instagram) and Solheim Cup 2023 (Facebook).

Contact:

Óscar Díaz
Communications Manager
oscar@deporteandbusiness.com
Tel: +34 646630346

Borja M. Labandeira
Digital Communications and Social Media
prensa@deporteandbusiness.com
Tel: +34 638597731

 

solheim cup logo

Part of the Cube International group, Cube Partnership is at the forefront of redefining and reimagining the sports retail, ecommerce, licensing and merchandise industries, working with sports brands, lifestyle brands, teams, venues and events across the globe.