Cube partners with The Duck Store in Eugene to run the venue retail at the World Athletics Championships Oregon22

Cube partners with The Duck Store in Eugene to run the venue retail at the World Athletics Championships Oregon22

Cube partners with The Duck Store in Eugene to run the venue retail at the World Athletics Championships Oregon22

Cube Partnership is delighted to announce that the local partner in Oregon for the World Championships July 15th to 24th 2022 is the University of Oregon’s retail organisation The Duck Store. The Duck Store will act as both the venue partner and a wholesaler for the event. They will provide the people, logistics and data for the World Championships as well as seven shop-in-shop areas in their own stores across the beautiful state of Oregon. The product is also available online through their own website.

hayward field stadium eugene oregon

Arlyn Schaufler, the CEO of The Duck Store, said: “We are delighted to work with Cube Partnership to bring an incredible selection of merchandise to fans and guests. As a business firmly rooted in Oregon, we are thrilled to welcome the world to our state and honoured to be a part of their World Athletics Championships Oregon22 experience.

“In our one-hundred-year history we have served countless University of Oregon students, staff, faculty and fans in our stores and at Oregon Athletics events. Through that experience we know the important role of exceptional retail service in supporting a positive event atmosphere. In every step of our relationship with Cube Partnerships we’ve seen them apply the highest standards to every detail of their work. We are pleased to work with them to bring our shared customer-centred approach to the World Athletics Championships Oregon22 retail experience.”

Andy Hamilton, Cube Partnership’s Business Director, added: “Arlyn and the Duck Store team have been invaluable in helping us prepare for and run the event. There is no one with a better understanding of the city of Eugene or experience in retailing at major sporting events in Oregon. They have also introduced us to local manufacturers who will provide a significant percentage of the product for the event. Go Ducks!”

bill bowerman statue at hayward field eugene oregon

Part of the Cube International group, Cube Partnership is at the forefront of redefining and reimagining the sports retail, ecommerce, licensing and merchandise industries, working with sports brands, lifestyle brands, teams, venues and events across the globe.

Meet Our Leadership Team

Meet Our Leadership Team

OUR LEADERSHIP TEAM

CUBE PARTNERSHIP

After two years of incredible growth within our company, including amazing partnerships and collaborations, and looking ahead to our busy summer of events, including the Birmingham 2022 Commonwealth Games, World Athletics Championships in Oregon and F1 team merch and activations, we thought it was time to highlight the lead people behind our brand and profile those who bring the best out of our whole incredible team. 

Meet the awesome nine-some!

Chris Bailes

Chris Bailes

Trading Director

Chris has 15 years’ experience in licensed sports merchandise. He was Retail & Events Director at Fanatics, responsible for major partnerships across retail, events and ecommerce including UEFA, Ryder Cup, NFL, Rugby World Cup, Wimbledon, Man United, Man City and F1. As trading director, and a member of Cube’s senior leadership team, Chris has been instrumental in the rapid growth and internationalisation of Cube Partnership.

Bobby Woods

Bobby Woods

Creative Director

With a wealth of creative experience behind him, having managed and assisted many well-known brands, organisations and start-ups with product development, content creation, sourcing, creative direction, innovative strategy and branding, Cube’s talented Creative Director, Bobby, manages our internal team in all things creative. From design, sourcing and manufacturing to art direction, content creation and logistics, Bobby oversees the output of our high-profile projects and is also responsible for the development and launch of our upcoming in-house lifestyle brands

Thomas Paul

Thomas Paul

Technical Director

A master in technical skills and website code, Thomas is our Technical Director responsible for creating and maintaining our high-profile clients’ global online ecommerce websites and enhancing the Cube Tech System. He’s worked with some of Europe’s and the UK’s biggest online brands, including PLT, Boohoo and Missguided. Not surprisingly, his ecommerce platforms and websites have been admired by people the world over.

Javier Espejo

Javier Espejo

Business Director

Javier is one of Cube’s Business Directors, based in Madrid. He’s an expert in long-term strategic planning, brand management and design, having developed and controlled many global marketing plans for EMEA markets, including Hendricks Gin, Jack Daniels’ and Pommery Champagne. With many years’ experience in product development and packaging innovation, and skilled at looking at markets from a consumer perspective, Javier is leading our Solheim Cup 2023 retail team.

Andy Smith

Andy Smith

Retail Director

Cube’s Retail Director, Andy, brings years of retail experience to the Cube group, having been responsible for selling licensed merchandise in every corner of the globe. His extensive experience includes working with sports events such as NFL, FA and the Cricket World Cup, as well as entertainment productions including West End and Broadway theatre shows, music concerts and festivals, the Queen’s Diamond Jubilee and the Pope’s 2010 visit to the UK.

Amber Keel

Amber Keel

Business Director

Amber, Cube’s Business Director, joined us with over 15 years’ experience working across sport and lifestyle within brand management, licensing and retail. She’s held a variety of senior roles in sport, including F1, rugby and football and has worked with well-known lifestyle brands Skechers and Fatface. Amber embodies Cube’s core values of partnership and collaboration and is responsible for Cube’s Birmingham 2022 Commonwealth Games Master Licensee project drawing upon her professionalism and experience.

Andy Hamilton

Andy Hamilton

Business Director

Andy, one of Cube’s Business Directors, has spent over 25 years in the sportswear industry initially as Head of Merchandising in the Home Shopping business, then as part of the adidas European Sales team and most recently leading the adidas & Reebok Sales Development team in North America. Andy’s background in two major markets and experience in product, sales and sales strategy make him ideally suited to managing the multi-event and truly global World Athletics partnership and F1 Team partners.

Daniel Austin

Daniel Austin

Head of Ecommerce

A master in ecommerce, social media and all things Google, Daniel is our Head of Ecommerce responsible for Cube Partnership’s exceptional digital marketing service for clients and partners. Daniel joined us with a wealth of experience in the digital world, having worked for some very well-known brands including eBay, JD Sports and Ministry of Sound. Unsurprisingly, he’s our most prolific social media pioneer – his personal account has more than 7k followers and some of his posts have reached over 1million likes and shares.

Asia Riaz

Asia Riaz

Buying & Merchandising Director

Asia, with many years of business experience behind her, is our Buying and Merchandising Director, assisting Cube in helping to deliver a best-in-class buying and merchandising operation. She’s worked at well-known high street retailers, as well as online ecommerce companies, within the fast-paced fashion and Plus size market. Her brand experience includes Next, Boohoo, Republic and Yours Clothing and is a key player in driving our business forward and supporting the growth of Cube’s business interests.

Rugby League World Cup 2021 celebrates excitement of 150 days to go milestone

Rugby League World Cup 2021 celebrates excitement of 150 days to go milestone

rlwc2021 150 days to go

Rugby League World Cup 2021 celebrates excitement of 150 days to go milestone

As the Official Retail Partner of the Rugby League World Cup 2021, we’re delighted to celebrate its 150 days to go milestone. To get in the mood for the event, starting on 15th October, visit the amazing official online retail store, designed by our in-house team, here.

Read full Press Release by RLWC2021 below:

Rugby League World Cup 2021 celebrates excitement of 150 days to go milestone

Today marks 150 days to go until the start of the Rugby League World Cup 2021 (RLWC2021) with a celebration of 150 reasons to be excited for the trail-blazing tournament which kicks-off at St James’ Park, Newcastle on Saturday 15 October later this year. The tournament has marked the latest milestone by sharing a montage of reasons to be excited from ambassadors, players, stakeholders, community clubs and partners that will be spread across the tournament’s channels all day.

RLWC2021 will be a breakthrough moment in the tournament’s history with the men’s, women’s and wheelchair competitions being staged together for the first time. The three tournaments will take place across 21 venues throughout England with all 61 games being broadcast live on the BBC.

Tournament Ambassador Kevin Sinfield  focused on looking forward to seeing how all three England teams are going to perform and  hopes for silverware. England women’s international Courtney Winfield-Hill can’t wait to play in front of those passionate crowds in the north of England where the sport began. Tonga men’s head coach Kristian Woolf is excited to see his Tongan superstars represent their nation after a really difficult year and make the country proud. All the reasons will be shared across the tournament’s social media channels, Twitter, Instagram, TikTok and Facebook throughout the day.

Jon Dutton, Chief Executive of Rugby League World Cup 2021, added: “Today marks another significant milestone in the build up to our tournament and the online activity shows how much there is to look forward to as we continue our preparations to put on the biggest, best and most inclusive Rugby League World Cup of all time.

“I personally can’t wait to see that opening game at St James’ Park on October 15th, but it will be just one of 61 exciting fixtures taking place across England over the five weeks to follow in what will be a hugely exciting and impactful time for everyone associated with the sport.”

Ticket prices for the tournament start as low as £2.21 for concessions, as the unique tournament will be one of the most accessible and affordable for fans with more than 80% of tickets priced below £50. Fans can purchase tickets via www.rlwc2021.com/tickets.

Part of the Cube International group, Cube Partnership is at the forefront of redefining and reimagining the sports retail, ecommerce, licensing and merchandise industries, working with sports brands, lifestyle brands, teams, venues and events across the globe.

World Athletics appoints Cube as official merchandise licensee until 2025

World Athletics appoints Cube as official merchandise licensee until 2025

world athletics official master licensee

World Athletics appoints Cube as official merchandise licensee until 2025

We’re delighted to have been appointed by World Athletics as the Official Master Licensee for World Athletics and the World Athletics Series events.

The agreement to last until 2025 inclusively, covers the manufacture, marketing, distribution and sale of licensed products and will give sports fans access to year-round merchandise. 

Read full Press Release below: 

World Athletics appoints Cube as official merchandise licensee until 2025


Sign up for your chance to win a unique t-shirt signed by the Belgrade 2022 World Indoor Champions

World Athletics and Cube Partnership (Cube) are delighted to announce an agreement appointing Cube as Official Master Licensee of World Athletics and the World Athletics Series (WAS) events, which will give the sport’s fans access to year-round merchandise.

This agreement covers the manufacture, marketing, distribution and sale of licensed products, and will last until 2025 inclusively.

As part of this agreement, Cube is working closely with World Athletics and its official partner, ASICS, to showcase its premium athletic apparel, while Cube’s internal design team is working on additional event and lifestyle collections.

The merchandise offering will include World Championships collections, this year for Belgrade (already online) and Oregon, a Heritage collection and a World Athletics leisure collection, to be rolled out over the coming year.

The collections will be available on the new World Athletics online store which has been launched to provide an always-available service to stakeholders and fans, and a coordinated online and onsite merchandise experience for spectators attending World Athletics Series events. Cube’s merchandise service is made possible due to the company’s unique ability to provide product, e-commerce and retail resources along with its market-leading modular structures and event overlay management expertise.

World Athletics CEO, Jon Ridgeon, said: “The signing of this merchandise agreement marks the beginning of a new and exciting era for World Athletics. For the first time, we will have an official merchandise shop online as a service for athletics fans across the world with products ranging from apparel to accessories, backpacks and mascots. This will allow our fans and followers to feel like they are always a part of the action and allow them to demonstrate their enthusiasm for our sport with official merchandise.”

Cube International’s CEO, Ed Boardman, said: “We are thrilled to start this new collaboration as Official Master Licensee of World Athletics and to be building an expanded championship retail and e-commerce programme for one of the world’s leading governing bodies. We share a vision to bring fans closer to the excitement of the World Athletics Series and plans are well advanced to deliver a fantastic retail experience for fans at the iconic Hayward Field in Eugene, Oregon for the World Athletics Championships in July.”

To celebrate the signing of this agreement, World Athletics and Cube invite fans to register for their chance to win one of three unique t-shirts signed by Belgrade World Indoor Champions Marcell Jacobs (ITA), Mondo Duplantis (SWE), and Yulimar Rojas (VEN). The winners will be announced on 3 April 2022. Sign up here for your chance to feel like a gold medal winner!

world athletics logo

Part of the Cube International group, Cube Partnership is at the forefront of redefining and reimagining the sports retail, ecommerce, licensing and merchandise industries, working with sports brands, lifestyle brands, teams, venues and events across the globe.

Event Retail Assistant Jobs Available for Commonwealth Games

Event Retail Assistant Jobs Available for Commonwealth Games

Event Retail Assistant Jobs Available for Commonwealth Games

Summer 2022 will see a fantastic celebration of sport and culture when the Birmingham 2022 Commonwealth Games, the largest event ever held in the West Midlands, takes place. We are looking for Event Retail Sales Assistants to join us as we work to help make this event a huge success. 

We are looking for responsible and highly motivated sales assistants who are ready to provide an excellent customer experience as well as maintaining the sales location they are working on.   

Our ideal candidate will deliver a professional presentation to customers and uphold the ideals and standards of our company. The successful Sales Assistant will constantly strive to meet all sales goals and exceed customer expectations. We will have pop-up stores at all venues across the City of Birmingham and the surrounding area and are looking for staff to go the extra mile in making sure the experience for the fans exceeds expectation.

Key Responsibilities
• Deliver excellent customer service and a unique experience for every customer.
• Become knowledgeable in the product range and store layout to be able to assist the customers.
• Assist in product placement, restocking the shop and maintaining a clean and organised work area.
• Work with the Assistant and Store Manager to ensure the customer experience is of the highest quality.

Skills Required
• Customer service experience
• Cashier experience desirable
• Strong communication skills
• Enthusiastic and hard working
• Enjoys working in a team

Key Information
• Great hourly rate
• Location – Birmingham, Coventry, Leamington Spa and Wolverhampton
• Mon – Sun, various shifts available
• June – August 2022 with additional hours from 27th July – 8th August 2022

As an Equal Opportunities employer, we welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation or age.

Part of the Cube International group, Cube Partnership is at the forefront of redefining and reimagining the sports retail, ecommerce, licensing and merchandise industries, working with sports brands, lifestyle brands, teams, venues and events across the globe.

RLWC2021 marks 200 Days to Go with new campaign – This is Real Impact

RLWC2021 marks 200 Days to Go with new campaign – This is Real Impact

RLWC2021-200DTG

RLWC2021 marks 200 Days to Go with new campaign – This is Real Impact

Rugby League World Cup (RLWC2021) has today launched its new campaign ‘This is Real Impact’ officially marking 200 days until the biggest and best RLWC2021 arrives in England later this year. The event, which will officially open on 15 October, is set to make a huge impact across the nation, welcoming the world’s best teams and galvanising civic pride in England’s towns and cities.

The RLWC2021 is the pinnacle major event of rugby league, globally contested every four years. This year’s event will be a breakthrough moment in the tournament’s history with the men’s, women’s and wheelchair competitions being staged together for the first time.

Working in collaboration with the RLWC2021 team, the entire Cube International group, including Cube Partnership, Cube Management and Cube Modular will be working collaboratively to install, operate and manage bespoke official merchandise stores at each of the 61 matches across the men’s, women’s and wheelchair tournaments.

The three tournaments will take place across 21 venues throughout England. Both the women’s and wheelchair competitions will be contested by two groups of four teams, whilst the men’s tournament will see 16 teams compete across four groups.

Cube Partnership, RLWC2021’s Official Retail Partner has designed and operates the official RLWC2021 online store, which was launched last year. The official online store has proven to be a world class ecommerce service, offering fans a comprehensive range of exciting merchandise for the biggest and best RLWC2021 in history. Cube will also manage the retail operation at all matches and venues.

Retail stores will be provided by Cube Modular, the portable building division of the Cube group, including Continest containers, the world’s most sustainable, foldable container, a product that offers an impressive 80% CO2 emissions reduction against standard container use. The Continest stores will be installed at the venues by the Cube Management team, a well-established event operations and services business, which also works in a wide range of other sports including F1, NFL, UEFA, cricket and golf. 

The Women’s Sports Alliance, a global story telling platform, also part of the Cube International group, will be working closely with RLWC2021 to bring to light some of the most inspirational female player journeys to the World Cup. With behind the scenes access, courtesy of RLWC2021, to some of the most exciting players and coaches, the WSA will build hype not only around the teams, but the tournament as a whole, including championing the inclusivity element of the tournament through film, photography and journalistic means.

Cube’s RLWC2021 Business Director, Andy Smith, said: “The entire Cube team is delighted to be working with RLWC2021 and we’re looking forward to bringing our exciting products and stories, and a great retail and fan experience for spectators and fans attending and watching the RLWC2021. It’s going to be a great spectacle!”

To celebrate 200 Days to Go, RLWC2021 are offering fans a limited period ticket upgrade offer. Fans will be able to purchase a Category C ticket and be automatically upgraded to a Category B ticket.

As part of the celebrations, RLWC2021 will take the three Men’s, Women’s and Wheelchair World Cup trophies to all 17 host cities and towns in a whirlwind 48-hour cross-country tour. Fans can follow the Trophies Tour live on RLWC2021’s official social media channels Twitter, Instagram, TikTok and Facebook, with access to exclusive content including interviews, tour snaps and behind-the-scenes footage.

The RLWC2021 is set to be the most visible rugby league event in history with all 61 games in the men’s, women’s and wheelchair competitions being broadcast live on the BBC.

#RLWC2021 #200DTG #ThisIsRealImpact

For tickets: www.RLWC2021.com/tickets 

Part of the Cube International group, Cube Partnership is at the forefront of redefining and reimagining the sports retail, ecommerce, licensing and merchandise industries, working with sports brands, lifestyle brands, teams, venues and events across the globe.