Cube launches the World Athletics Championships Oregon 22 Range

Cube launches the World Athletics Championships Oregon 22 Range

Cube launches the World Athletics Championships Oregon 22 Range

Cube Partnership is delighted to announce the launch of their Oregon product range, the official merchandise of the World Athletics Championships Oregon 22. This year’s event is being held from July 15th to July 24th at Hayward Field, the spiritual home of U.S. track and field in beautiful Eugene, Oregon. The range features apparel for all the family plus accessories, headwear and the mascot, Legend the Bigfoot.

mens world athletics t-shirt
kids cuddly world athletics toy
womens world athletics t-shirt
kids world athletics t-shirt

Part of the Cube International group, Cube Partnership is at the forefront of redefining and reimagining the sports retail, ecommerce, licensing and merchandise industries, working with sports brands, lifestyle brands, teams, venues and events across the globe.

RLWC2021 marks 200 Days to Go with new campaign – This is Real Impact

RLWC2021 marks 200 Days to Go with new campaign – This is Real Impact

RLWC2021-200DTG

RLWC2021 marks 200 Days to Go with new campaign – This is Real Impact

Rugby League World Cup (RLWC2021) has today launched its new campaign ‘This is Real Impact’ officially marking 200 days until the biggest and best RLWC2021 arrives in England later this year. The event, which will officially open on 15 October, is set to make a huge impact across the nation, welcoming the world’s best teams and galvanising civic pride in England’s towns and cities.

The RLWC2021 is the pinnacle major event of rugby league, globally contested every four years. This year’s event will be a breakthrough moment in the tournament’s history with the men’s, women’s and wheelchair competitions being staged together for the first time.

Working in collaboration with the RLWC2021 team, the entire Cube International group, including Cube Partnership, Cube Management and Cube Modular will be working collaboratively to install, operate and manage bespoke official merchandise stores at each of the 61 matches across the men’s, women’s and wheelchair tournaments.

The three tournaments will take place across 21 venues throughout England. Both the women’s and wheelchair competitions will be contested by two groups of four teams, whilst the men’s tournament will see 16 teams compete across four groups.

Cube Partnership, RLWC2021’s Official Retail Partner has designed and operates the official RLWC2021 online store, which was launched last year. The official online store has proven to be a world class ecommerce service, offering fans a comprehensive range of exciting merchandise for the biggest and best RLWC2021 in history. Cube will also manage the retail operation at all matches and venues.

Retail stores will be provided by Cube Modular, the portable building division of the Cube group, including Continest containers, the world’s most sustainable, foldable container, a product that offers an impressive 80% CO2 emissions reduction against standard container use. The Continest stores will be installed at the venues by the Cube Management team, a well-established event operations and services business, which also works in a wide range of other sports including F1, NFL, UEFA, cricket and golf. 

The Women’s Sports Alliance, a global story telling platform, also part of the Cube International group, will be working closely with RLWC2021 to bring to light some of the most inspirational female player journeys to the World Cup. With behind the scenes access, courtesy of RLWC2021, to some of the most exciting players and coaches, the WSA will build hype not only around the teams, but the tournament as a whole, including championing the inclusivity element of the tournament through film, photography and journalistic means.

Cube’s RLWC2021 Business Director, Andy Smith, said: “The entire Cube team is delighted to be working with RLWC2021 and we’re looking forward to bringing our exciting products and stories, and a great retail and fan experience for spectators and fans attending and watching the RLWC2021. It’s going to be a great spectacle!”

To celebrate 200 Days to Go, RLWC2021 are offering fans a limited period ticket upgrade offer. Fans will be able to purchase a Category C ticket and be automatically upgraded to a Category B ticket.

As part of the celebrations, RLWC2021 will take the three Men’s, Women’s and Wheelchair World Cup trophies to all 17 host cities and towns in a whirlwind 48-hour cross-country tour. Fans can follow the Trophies Tour live on RLWC2021’s official social media channels Twitter, Instagram, TikTok and Facebook, with access to exclusive content including interviews, tour snaps and behind-the-scenes footage.

The RLWC2021 is set to be the most visible rugby league event in history with all 61 games in the men’s, women’s and wheelchair competitions being broadcast live on the BBC.

#RLWC2021 #200DTG #ThisIsRealImpact

For tickets: www.RLWC2021.com/tickets 

Part of the Cube International group, Cube Partnership is at the forefront of redefining and reimagining the sports retail, ecommerce, licensing and merchandise industries, working with sports brands, lifestyle brands, teams, venues and events across the globe.

The Cube International group officially opens new HQ in Worcester

The Cube International group officially opens new HQ in Worcester

official cube hq opening with Perry the B2022 official mascot, the mayor of Worcester and Cube's CEO

The Cube International group officially opens new HQ in Worcester

We’re delighted to have officially opened our new HQ in Worcester today. The new office and 45,000 sqft warehouse facility was jointly opened by the Mayor of Worcester, Councillor Stephen Hodgson, Perry the Bull, the Birmingham 2022 Commonwealth Games mascot, and Cube International’s CEO, Ed Boardman.

A host of local, national and international business and sports representatives, and the Cube group’s 60+ employees were also in attendance.

Read full Press Release below: 

Cube International officially opens new HQ in Worcester

Worcester, 25th March 2022: Cube International officially opened its new 45,000 sqft facility in Worcester today, in response to the group’s national and international business growth.

The facility was opened jointly by the Mayor of Worcester, Councillor Stephen Hodgson, Perry the Bull, the Birmingham 2022 Commonwealth Games mascot, and Cube International’s CEO, Ed Boardman, supported by a host of local, national and international business representatives celebrating this major step forward for the Cube group.

The new facility will bring together several areas of the business, providing for a far better integrated and co-ordinated solution for clients and partners, and offering a more efficient model of working. The warehouse embraces new technology to enhance Cube’s already solid sustainability credentials and will play a key role in providing a cleaner, greener and healthier way to work.

Unlike many of its contemporary companies in the sport events industry, Cube has been able to respond quickly and decisively during the Covid crisis, replacing typical event work with consultation, planning and the installing of Covid test centres, laboratories, and its innovative hand sanitiser walls.

Covid was, and remains, a huge challenge, but as a business Cube had the foresight to adapt and used its agility and speed of response, both necessary components, to succeed in the world of sport and events.

Ed Boardman, Cube International’s CEO, said: “The opening of our new HQ in Worcester is an important development in the growth of the Cube International business and an important step in delivering our ambitious growth plans. Our new facility will also allow us to enhance our efficiency and sustainability within the sports industry and enable us to integrate our group more effectively. It is a big step forward as we grow our national and international footprint to best serve our clients and partners.”

The Mayor of Worcester, Councillor Stephen Hodgson, said: “It was a real pleasure to be part of the opening of Cube’s Head Quarters today. It was great to come to their new facility in Worcester and see what they do. I wish them the greatest success for the years to come.”

The Commonwealth Games, to be held in Birmingham this year, has been a major catalyst in the decision to move to Worcester, where the warehouse element will be used to manage the on-event retail programme for the Games, providing stock management and logistics. As a business Cube has recently trebled its head count and will, during the Games, employ more than 50 Megastore employees from June to the end of the Games, as well as 1,000 event retail staff across all the Games venues and villages.

David Leather, CGF Partnership’s CEO said: “Seeing the impact of the Birmingham 2022 Commonwealth Games through the attraction of new business to the region, local business growth and enhanced jobs and skills opportunities in the West Midlands, truly demonstrates the legacy hosting the Commonwealth Games can have on a region. With less than 150 days to go until the Games, it is wonderful to see Cube, our Official Master Licensee, bring even greater benefits to the region for Games time and beyond.”

Cube, living evidence of Birmingham 2022’s commitment to using local businesses and resource, will leave behind a real legacy of employment and further development. Cube also recognises the value of the region’s major education institutes and has developed strong relationships with the local region’s universities and colleges, offering work placements, internships, and apprenticeship programmes.

-ENDS-

About Cube International

Cube International is ‘all about sport’, a group of companies embracing two core values: to reimagine and to collaborate. It offers a diverse range of services, including the Cube Partnership programme, one of the leading licensing, merchandising and retail specialists in the world, counting the Birmingham 2022 Commonwealth Games, the Rugby League World Cup 2021, Aston Martin F1, the 2023 Solheim Cup and Williams Racing as some of its clients. Cube Modular, the portable building division of the group, is the exclusive European distributor of Continest, manufacturers of the world’s most sustainable, foldable container, a product that offers an impressive 80% CO2 emissions reduction against standard container use. Both businesses are supported by Cube Management, a well-established event operations and services business, which works in a wide range of sports including F1, NFL, UEFA, cricket and golf.

Appreciating the significant contribution of sport to the business and its team, the Cube International group also manages and supports the Women’s Sports Alliance and is currently in the process of establishing the Disability Sports Alliance, both celebrating the success and development of access, participation and awareness in the world of sport.

cube-hq-opening-day-welcoming-guests
cube-hq-opening-day-merchandise-stand
cube-hq-opening-day-caboose-unit
cube-hq-opening-day-elonex-digital-display

Part of the Cube International group, Cube Partnership is at the forefront of redefining and reimagining the sports retail, ecommerce, licensing and merchandise industries, working with sports brands, lifestyle brands, teams, venues and events across the globe.

Cube During Covid-19

Cube During Covid-19

Cube During Covid-19

COVID-19
Thinking outside the box during a global pandemic

Since the beginning of 2020, with the global sports industry and much of the world at a standstill at various times due to the pandemic, the innovations team at Cube has been working hard to provide support and solutions for businesses and events in the wake of WHO and UK Government Covid-19 guidelines.

Cube launched its ‘Don’t Pass It On’ hand sanitiser stations in March 2020, the first of its kind in the world; a simple concept to encourage hand sanitation for spectators, visitors and staff at public venues in order to help mitigate the spread of the virus. Tried and tested in the vigorous environment of sports events, the units made their first appearance at the Six Nations and at  Cheltenham Racecourse. Following the ban on sports events they have since been deployed at venues and businesses across Europe, including the NHS frontline, airports, hospitals, supermarkets, football clubs, schools and nursing homes.

Utilising Cube’s modular foldable containers, the Cube team have developed several other important products to support the war on Covid, including the design of Care Home Visitor Pods, a covid-secure portable building which ensures safe visitations for relatives and residents. In addition, Cube’s innovative portable buildings were deployed at major venues across the UK as Covid-19 swab collection stations and hi-tech clinical testing laboratories. 

Working with expert partners from across the events industry, Cube is also actively involved in The Safe Event Scheme, a standardised process for ensuring events are planned, delivered and managed safely and responsibly. The scheme is set to become a benchmark for the sports and events industries.

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I would like to pass on my sincere appreciation for all your hard work in helping Sainsbury’s to feed the nation during this extraordinary time. I thank you for your commitment, your professionalism and above all your continued support.”
Patrick Dunne, Sainsbury’s Director of Property, Procurement and Cost Transformation

I would like to say how impressed we were with the Heathrow (Covid-19 screening test facility) installation. Nick Markham and I took the senior Heathrow team around the site today as part of an operational readiness review and they were very impressed with the professionalism of the build.
Steve Chilton, COO, Cignpost Diagnostics

OUR PROMISE DURING THE PANDEMIC

Once it’s all over, we’ll do amazing things again

When the global crisis is over, our industry will have faced some very tough and challenging times. It will, no doubt, also have been given the opportunity to be refreshed, invigorated and re-energised. No one is quite sure what the future holds, but the Cube group is ready to provide you with the services, products and support you need. As a collective team, we will bring fresh concepts, forward-thinking solutions and exciting new ideas to your brand and business.
Together, we will achieve amazing things again.

And that’s exactly what we’re doing right now! (edited March 2022)

Part of the Cube International group, Cube Partnership is at the forefront of redefining and reimagining the sports retail, ecommerce, licensing and merchandise industries, working with sports brands, lifestyle brands, teams, venues and events across the globe.

We’re Recruiting! Join Our Dynamic Sports Retail Team

We’re Recruiting! Join Our Dynamic Sports Retail Team

career vacancies at cube

We’re Recruiting! Join Our Dynamic Sports Retail Team

Cube Partnership is an expert sports retail, ecommerce, licensing and merchandise business. The company works with sports organisations, rights holders, teams and events to create exceptional retail, licensing & merchandise experiences for spectators and fans across the globe.

Cube’s hugely experienced team of sports retail, ecommerce, licensing and merchandising professionals work with some of the leading names in the international sporting world, including Aston Martin F1, Birmingham 2022 Commonwealth Games, Solheim Cup 2023, a PRO14 Rugby Club and Rugby League World Cup 2021.

Inclusive, collaborative and, working in close partnership with our clients, we fully immerse ourselves into their culture, ensuring that their objectives are at the heart of everything they do.

Joining Cube Partnership, you will become part of Cube International – a dynamic group of integrated companies consisting of a team of industry-leading professionals which bring unique, forward-thinking and game-changing concepts to the sport, event, retail, merchandise and modular building industries.

At every level Cube is about people, and connecting with them with warmth, insight, intelligence and humanity drives our collective success. Everyone in our team will strive to deliver innovative and strategic solutions with total professionalism, a positive can-do attitude and a smile on their face.

When recruiting, we look for talented individuals who would thrive in our dynamic, team-orientated environment. We would therefore like to hear from candidates who engage well with others, have exceptional communication skills and will grow in a role where they can materially influence the performance of the business.

Part of the Cube International group, Cube Partnership is at the forefront of redefining and reimagining the sports retail, ecommerce, licensing and merchandise industries, working with sports brands, lifestyle brands, teams, venues and events across the globe.